Why Alicante: Ranka
Ranka is a new and innovative sportswear brand from Finland. Started by a group of physical therapists and former competitive athletes, Ranka’s mission is to help people maximise the joy of movement with sports outfits that support and guide athletes’ body towards better performance and fewer injuries.
Ranka’s CEO Matti Niemistö says: ‘We see a lot of potential in the Spanish markets. Spanish people are starting to take more care of, and invest in, their physical wellbeing. Also, professional sports are very big in Spain with national leagues like La Liga and Liga ACB considered the best after NBA and EuroLeague. Spain itself is already a big market and it also works as a gateway to LatAm markets. I think this Distrito Digital initiative is a very good idea and it’s working really hard to help us settle in here. We are thrilled to be part of this initiative. With its beautiful landscape and superb running trails and tracks, Alicante is a perfect location for an office. Almost too perfect.’
Positioned between the lifestyle brands and performance clothing, Ranka takes pride in working hard to ensure that its selection of clothing looks good, feels good and does good to our bodies, with a dedication to making sure that the outfits are manufactured for maximum quality and durability.
Ranka’s first range is Fasciawear, a patented full-body outfit that supports good posture and body alignment during exercise, optimising performance and helping to reduce the risk of sports-related injuries. The outfit has received very positive reviews from a range of athletes in the fields of running, football, yoga and weight training.