The Surreal Rise of Sarmad Media Network in the Middle East

By Guest Author | media | March 3, 2022

Due to the absence of liberty and freedom in the Gulf States, journalistic integrity is indeed not able to do its job well, which is not a surprising fact.

Media companies typically work inside the boundaries with their own states, which means they don’t always do what they say they’re deemed to do: provide the general population with accountability and objectivity. And if the news industry doesn’t do what it was supposed to do, it does far more harm to the people and stops them from becoming more democratic.

When the mainstream press is pushed by global affairs, civil strife, and institutional suppression of free speech, it can make the media smother and make it hard for people to really get the knowledge they need. If you want to be good at journalistic integrity, you should be able to hold a discussion with your country. Attempting to silence your country is the wrong way to be good at journalism. Through quality journalism, you can help people live happy lives and build trust and harmony in the country.

As a result, it became more important than ever before to find areas where people can get actual journalism within those places. Certainly, a few establishments have indeed taken steps to change the media landscape in countries that aren’t free. Sarmad Media Network, for example, is a perfect example.

Sarmad Media Network is a Kuwaiti company that has been actively working in the fields of art and TV production and internet advertising for a long time. They also have a website for electronic media that is open to anyone who wants to learn more about the other features of the company’s service.

The title “Samad” came from the company’s name because the young founders thought it was important to take active steps that were “perpetual,” and the word “Samad” would partly clarify the usage of the term linguistically, which is continuous.

Samad Media Network was started in 2013, and its goal is to make expert and focused digital content for Arab spectators. On the web, they also have their very own digital platform. They’re also on all of the social networks. It was a good choice for them to reveal their media organization on a date that happened to be the same day as the declaration of Kuwait’s Constitution in 1962. It was a benchmark to the group’s performance in the Sarmad network.

Network founders were very clear that they didn’t want to be disrupted while they worked on productions. So, in 2013, Samad Network did a lot of limited practice, one step at a time, but only started to grow after several years, hence it did start out modest. They could set up agencies for production, news, and advertising. It’s also essential to follow up with the virtual and contemporary changes in the world of digital communication because the stakeholders have always wanted to keep up with them.

The Samad Network does a lot of contributions to the field of art, particularly when it comes to making TV and online shows, as well as managing advertising campaigns for their clientele. In addition, they have also set up a consulting business where they help people, businesses, and organizations with advertising, media, and political issues.

The company had a lot of problems when they tried to grow so that they could keep their audience of electronic media and social media pioneers up to date on everything that was going on. In the last few years, they have earned the trust of their viewers, making them the first real media network in Kuwait. Furthermore, their network didn’t stop there. Instead, it spread to other Gulf and Arab countries, making their influence spread far and wide to media-restricted countries.