Launching A New Product: How To Design And Choose The Packaging

By Ella Woodward | launching | March 20, 2022

It is always a thrilling moment when you launch a new product. It is the final step on a long process that will have involved so much more discussion and trial and error than you would have ever thought possible. Several different teams will have had their input before you bring it to the market, but there is always one final hurdle that you need to clear: the packaging. We all know that packaging can make or break a product. With the markets in turmoil and with today’s consumers more informed and choosier than ever before, the stakes are even higher. Here are a few tips to help you make the right choices.

Make It Your Own

If you are talking to a design agency about the design for your packaging, it is so important to make sure that you are working with a team that genuinely understands your business. There is nothing more frustrating than spending an entire day breaking down your specific brand persona and the finer details of the product itself, only for the agency to come back to you with something that is completely inappropriate, or worse, generic. Make sure that you communicate your needs clearly and find an agency that is a true collaborator.

Consider The Environmental Factors

One of the biggest concerns for everyone right now is climate change. We have all been through extreme weather events in recent months and we have seen the impact of rising temperatures. Consumers are becoming much more responsible when it comes to looking for brands that take their environmental responsibilities seriously. That means that your packaging needs to be sustainable. If you are looking for carbon neutral, recyclable packaging, visit Polythene UK. Their sustainable polythene bags are eco-friendly and have been certified by the Carbon Trust. 

Keep Packaging To A Minimum

Carrying on from the point above, one of the easiest ways that you can keep the environmental impact of your packaging down is to simply create less of it. It has long been seen as a shortcut to pad out a product’s packaging with cardboard and plastic, but it is well worth looking for different solutions for keeping your product safe and damage-free. Consider that customers are more than happy to go onto social media to voice their displeasure at too much packaging. You don’t want your new product to hit the market on that note.

Keep It Clean

When you are designing the visuals for packaging, there can always be the temptation to add one more element. It is so easy to second guess whether something is clear enough without a bit of extra explanation, or whether another splash of colour is needed to make it pop on the shelf alongside the competition. Remember that more and more people are shopping online these days as businesses pivot to digital, with even Poundland going online. Customers are more likely to read a written description of a product than comb over the details on the packaging before they buy. Keep it clean and simple.