Is TikTok Marketing Right for Your Brand?

By Guest Author | marketing social media tips TikTok | June 22, 2021

TikTok is one of the best social media platforms in the world right now. It has billions of users from around the globe, and currently, TikTok is in the top 10 most popular networking platforms in the industry.

TikTok attracted huge customer support and popularity because of its short videos. It was especially more attractive to the millennials who have a lesser attention span, and that is why they can now enjoy more content in a short time.

That is why brands have started to focus on marketing based on TikTok videos. Over 650 brands across the globe are now a part of this community and continue to grow their online presence on TikTok. TikTok marketing reports state that there has been a massive 800% growth in the number of active users between 2018 and 2021. That is huge! As a result, brands are trying to look for ways in which they can now engage more people on TikTok.

But, not every brand can make the most out of TikTok. It is quite different from the traditional social media networks, and that is why you have to deploy unique marketing strategies. Not every brand can adapt to them over time. So, in this blog, we are going to discuss if TikTok Marketing is good for your brands. 

Why Should Your Business Use TikTok?

If you are wondering why your business should be using TikTok for marketing, then there are some really important things to keep in mind. Take a look at them in this blog right now:

— With the help of TikTok, you can create a brand image like never before. TikTok is now one of the premier social media platforms, and that is the reason more people will be exposed to your brand if you follow marketing strategies on TikTok. This platform can be used to deliver a unique insight into your brand and behind the scene aspects of your company. This helps to build a better customer relationship.

— TikTok can easily help you to nurture the younger audience more effectively. The average age of the TikTok users is somewhere between 17 to 23 years of age. That is the reason why brands that focus on younger people have a better presence on TikTok than any other social media platform. The fun and easy-going nature of the application encourages them to use it.

— Another reason why TikTok can be a great place to market your brand is that it still has a lot of potentials. Yes! TikTok has just started and holds a very bright future in the coming years. Not many brands have yet come to TikTok, and that is why there is a lot of space that remains to be captured in the TikTok marketing industry. If you can make the most of this underlying potential, then it can prove to be a game-changer for your business.

— Last but not least, TikTok is the hub of user-generated content. There is a huge benefit of using such content when you are marketing your own brand. TikTok allows its users to reuse their content by using the features like ‘duet’ and ‘stitch.’ That is why brands can collaborate and come forward with their followers to create content now.

Tips For Brand Marketing on TikTok 2021

— TikTok users are mostly the audience who are below 25 years of age, and they always want to watch original content. So, it is a good idea to avoid copying anyone else’s content and strategies to get more likes or views. You must work on your own content.

— Sharing stories via your TikTok videos can work wonders when it comes to brand marketing. Storytelling can be one of the effective ways to market your brand on TikTok. The audience wants to associate themselves with the brands that talk about stories and value.

— When you are uploading content on TikTok, it is important to use hashtags. Yes! Hashtags play a crucial role in making your content more popular, and people can also easily discover it. That leads to more engagement & generates more views over the course of time.

— Use good quality music. Music matters in TikTok. If you are not going to use music in TikTok videos, then a lot of people won’t even watch it till the end. Music helps the audience to get hooked to the video, and that is why they tend to finish the entire video. So, you can use different music for each one of your videos or just one audio.

— TikTok is a very active social media platform. You cannot be inactive here. You have to post very frequently when you are on TikTok. Posting at least once every day or every two days is the least you have to do. Otherwise, one content every day works wonders.

Is TikTok Marketing Good For Your Brand?

Now that you are aware of the different reasons why your business should be on TikTok, have you thought of this platform as a good choice? You need to be 100% sure when you are planning to market on any social platform. Each networking site is unique and dominates a particular section of the audience. If your brand wants to focus on the younger generation and Gen Z millennials, then TikTok is your best shot to influence them in the near future. 

At the same time, if you believe that you have succeeded in building a good community on other platforms like Facebook, Instagram, and Twitter, then you can surely explore TikTok. Expanding your online presence on different sites can help the business to expand further.

Final Words

TikTok is an emerging social media website that has taken over the world by storm. With millions of users in almost every country, it aims to compete against the top-flight social networking sites like Facebook, YouTube, Instagram, and Twitter. So, if you are not on TikTok to date, then depending on your brand objectives and targets, you can surely make use of this platform for better reach.

Photo by Hello I’m Nik on Unsplash