How To Successfully Write A Compelling Crowdfunding Description

By Guest Author | crowdfunding | September 14, 2020

Crowdfunding campaigns are becoming an increasingly popular and successful option for making innovative projects a reality. Yet, with so many projects on offer, making sure that your campaign stands out is essential.


Here are 5 key strategies to help you write a persuasive and compelling crowdfunding description.

1. Know Your Audience

Just as with any other business pitch, you need to establish who your target audience is. For example, consider the average age of your audience, as well as whether your campaign is more likely to appeal to a global, national or local audience. Once you have a clear understanding of your potential investors, make sure that you write a project description that is tailored to their style. Ensure that your language, tone and style is appropriate and relevant to your target audience and their expectations.

2. Write A Clear Title And Content

Your title and the short project description are the first thing that potential investors and readers will see. As such, you need to make sure that you include clear, relevant information in these sections. Your crowdfunding description needs to explain your campaign succinctly, whilst still providing investors with specific details.

“In general, you should aim to write a crowdfunding description of approximately 300 to 700 words. In this way, you can provide enough detail for investors to have a clear understanding of your project without being overloaded with too much information. If you want to add more information about your project, include a link to your website or blog in the description,” says Sally Jackson, a fundraising blogger at Writinity and Research Papers UK.

The description itself should be persuasive and direct. You should include a short introduction of yourself and your team, as well as a simple introduction to your campaign. You can also include some interesting sections to make your description stand out, such as quotes or even FAQs.

Explaining why you have chosen to crowdfund and telling your story is a particularly effective strategy. By adopting a story approach, you are more likely to captivate the interest of your audience and they will be more likely to trust in your project as a result.

3. Make It Easy To Read

It’s extremely important that you spend time making sure that your description is easy to read and keep the reader in mind as you write it. Long chunks of text can be off-putting and readers are less likely to retain all the information that has been shared. Instead, make sure that you keep the language simple, but professional.

Avoid using overly complicated terminology and buzzwords and take time to carefully structure your description into easy to read paragraphs. Break up sections of text using subheadings and consider using different fonts or styles to make specific sections stand out.

4. Use Visuals

One of the most effective ways to make your campaign memorable is to use visuals. Visuals can be particularly effective for capturing the attention of investors who only usually skim through the descriptions.

“You can use a range of visual content,” says Roy Buchanan, a business writer at Draft beyond and Last minute writing. “As well as classic images or illustrations, you can also include animations and GIFs. If you have a lot of data to share, use charts or infographics to make it easier to access. Creating a video is also very effective. If you appear in it yourself, it can add credibility to your campaign.”

5. Offer Realistic Perks

Make sure that any perks that you offer are clearly explained. These perks should be realistic and you need to be certain that you can fulfil them by the agreed deadlines. They should be in-keeping with your campaign and should motivate your audience to invest in and support your project. Additionally, providing an estimated timeline of your project can also help to make your campaign more organized, professional and credible.


Your crowdfunding description is your opportunity to pitch your project to prospective investors. Aim to keep the description simple, clear and easy to read by organizing the text into paragraphs and using images to captivate your readers’ attention. Ultimately, try to include all the relevant information that you think your target audience might need in order to confidently invest in your campaign.

Ashley Halsey

Ashley Halsey is a professional writer at Finance assignments and Gum Essays. She has been involved in numerous projects throughout the country, including working with startups to promote crowdfunding campaigns. When not writing, Ashley regularly attends business training courses, where she enjoys staying up-to-date with the latest developments. A mother of two children, Ashley enjoys traveling and reading in her spare time.