When you are setting up a business or running a startup, it is important that you get seen and get noticed. If you do not have a presence within your chosen marketplace, you will quickly find that you will fade into obscurity. How will you get your business out of the startup phase if you do not make your presence felt, seen, and heard? Those first few weeks and months in your business are extremely important, so, with this in mind, how can you start to take action? What can you start doing that will get your customers to stand up and pay attention?
Focus on Offering Something Different – What is Your USP?
There are businesses out there that are similar to yours, and where there are too many similarities, you have to be sure that you establish differences. You have to be different from your competitors, and you have to offer more. If you are not different, then why should your customers use you? Competing on price is one thing, but you cannot always do this, as over time, you will be eroding profit margins. So, what is your USP? What makes you different from your competitors, and what makes them choose you over everyone else? When you have a USP, you then have an angle to work with, and you have something to pitch to your customers (both new and old).
Add Value to Your Customers or Clients
When you add value to the lives and to the transactions of your customers or clients, you ensure that you are seen. So, with this in mind, just what value are you going to offer and provide? Are you going to provide them with another service, or are you going to give them extra value for money? What will make you get customers and clients coming back for more, and what will get them referring you to people they know (people that will then use your business)?
Utilizing SEO and Marketing
Standing out in the sea of competition can be difficult, and making your voice heard over the crowd can be challenging – especially online. Within your new startup, you have to utilize search engine optimization and incorporate a marketing plan. You do not have the time or the energy to focus on these two key areas of business, and that is why it is important to reach out to local SEO companies because their expertise and their knowledge will be beneficial to you and your business plans moving forwards.
Getting Involved in the Local Community
Making an impact within a local community can be positive for your business, and it can have a positive impact on your reputation. Creating a strong reputation and building a brand by involving (and liaising) with a local community is important. Customers and clients want to feel that you are giving something back and not just taking, and this mindset is important. Customers and clients want to feel they are contributing to something positive.