Every business needs content writing services if it is on the internet. Many think that just one content writer is more than enough to do all their content work. While one writer can do everything, he won’t be the best at everything.
He would be an expert at one thing and others would be his secondary skills unless he is a very senior professional. You will have to hire a new writer and give him a year to become an expert in all the types of content for your business. Alternatively, you can take the services of a content company for article writing.
They would have experts for every type of content and niche to deliver the best and most effective results. Here I’ve discussed all types of content writing services your business will need from them.
Every website has to start its content campaign with landing pages. These are the pages that are supposed to attract potential customers. You convince them to become a lead or customer on these pages.
These pages usually include service pages of your website. For example, one would create one landing page for social media writing and one for email marketing if he is offering content marketing services.
Likewise, you would need a professional who understands landing pages and has the skills to deliver pages that will get you a good conversion rate. These pages provide value but also work as a sales copy.
This copy doesn’t feel like you are trying to sell something. Its primary focus remains on providing value. It is within somewhere content that you indirectly ask them to consider becoming lead or customer. The writer will have to use some powerful call-to-actions for this.
Social Media Writer
Social media channels are almost as big as Google search engines. Billions of people use social media almost every day. There are nearly a dozen of these platforms that have at least millions of users.
Businesses have to create pages on almost all relevant channels and promote their products or services. This is called social media marketing that focuses on advertising and page optimization.
— The advertising includes writing copies that are boosted through paid advertisement.
— Page optimization focuses on building an organic following.
Your social media writer needs to have a complete understanding of these channels and the people that use them. Everyone uses different social channels with different mindsets. For example, almost every person on LinkedIn also has a profile on Instagram and Facebook. However, people don’t do business talks on Instagram and avoid sharing selfies on LinkedIn.
The writer needs to have an understanding of how to write short content that serves business purposes and engages the audience according to their mindset.
The blog section is an important part of every website. It only focuses on providing information or entertainment to readers. Each blog targets a number of keywords that are searched by your potential customers about problems related to your product or services.
You solve their problem by providing a good solution in the blog.
If you want to attract visitors and increase brand awareness, you should write as many blogs as you can. Each blog creates a new page that will be visited by your prospects. It is also good for the SEO of the website.
One good blog writer can also write guest posts for you. Although you have to write from a different perspective as a guest author, it is not very difficult for a seasoned blog writer.
Email marketing is sometimes perceived dead but it’s still the most profitable tactic. It doesn’t require much investment and you send emails free of cost. Its conversion rate might not be very high, but ROI is the highest.
Email marketing is no longer about sending messages to random people. Today, it’s used for lead nurturing and newsletters.
An email marketing expert would know exactly how to write precise emails that get you the best conversion rate. He would know how to plan and write complete email sequences and slowly make the mind of the reader.
Likewise, newsletters are important to keep your subscribers engaged. Overdo it or send emails that have no value for the recipients and you will lose customers instead of gaining them. That’s why a professional is important here.
Sales writing is different from blog writing. Where blogs and some other types of content focus on providing information and value, sales copies are about directly selling a product or service.
You will need a sales copywriter to write ads for social media channels, search engines, and website networks. It is usually a very short copy for barely five to ten words.
Some types of sales collaterals are long up to 100 words. The writer has to do a lot of research and brainstorming before writing these short copies.