As a modern business owner, you need to know all about digital marketing so that you can put it to good use in your company. However, the whole topic may seem a little overwhelming, at least at first. Read on to learn the basics about eight digital marketing techniques that just might connect your business with more customers.
One of your most important digital marketing tools is your website, so put some time and effort into making it great. If you don’t have the skills to create your own website or simply aren’t comfortable doing so, hire a web designer who can give you a fast, professional site that works smoothly every time. Be sure that customers can find everything they need in just a few clicks and that your website’s security is top notch.
Social Media Marketing
Don’t ignore social media sites because they can be a major part of your marketing strategy. Create sites for your company on several social media platforms, especially the most popular ones. Then keep your sites updated with your latest promotions and plenty of fun facts.
Email marketing can place your business’ news directly in your customers’ in-boxes, so make good use of it. You might send out periodic updates with sales or you could create a monthly email newsletter. If you choose the latter, be sure to include valuable coupons to get your customers to open and read your newsletters.
People spend a lot of time on their smartphones and tablets these days, so make sure your company has a compatible app for customers to download and use. You can use the app to provide information about your company, let customers know about promotions and provide ways for them to access their customer accounts. Consider adding push notifications as well.
Search Engine Optimization (SEO) marketing is all about getting your website to the top of the results list on search engines. Your content should contain keywords that match search trends. Tools are available through Google or other companies to help you select the right keywords for your situation. Then you can incorporate them into your content, but don’t go overboard with them and end up sounding unnatural.
Search Engine Marketing (SEM) is actually a paid type of SEO marketing. If you can fit it into your budget, you can pay a search engine company to put your website’s link at the top of the results list. You’ve probably seen these when you do web searches. They’re marked “ad,” but they’re certainly right at the top of the page where they catch potential customers’ attention.
To enhance your online presence, you might start a blog for your company. This is considered a type of content marketing. It’s promotional for your company, but it also strives to provide viewers with some useful information. Depending on your industry, you could give tips on how to best use your products, reasons why customers may need your services and interesting facts about the history of your company. Keep posts relatively short to encourage readers with limited attention spans, and update frequently to keep viewers coming back. Other types of content marketing include online videos and podcasts.
Finally, you might try influencer marketing. Basically, this involves hiring someone to be an online ambassador for your business. This person might make videos about your products or services, promote them on a blog or even post reviews on online stores. Try to choose someone who already has a strong web presence and a large number of followers. You might be surprised how much difference an influencer can make.
Now that you know several digital marketing strategies, reflect on which ones best fit your business and give some a try.