There’s no doubt that crowdfunding is big business and a fantastic way to get your business off the ground on so many levels. Not only will you get the investment you need to get things going, but you’ll also have a loyal fanbase of consumers and interested people ready to interact with your product or service.
By MICHAEL DEHOYOS
Of course, this is all assuming the crowdfunding project goes to plan, which is easier said than done. However, by following the eight tips below, you’ll be able to set yourself off for the best possible start and the experience you’re after.
1. It’s All About Story
This is a simple crowdfunding point that you need to know. People aren’t investing their money on any old project; they’re looking for a project with a story. People want to know where you came from, what you’re offering, and what your background is.
Look at all the top crowdfunding projects in the world, and you’ll see they have well-written, deeply personal stories of why they do what they do. These businesses resonate with the emotions of the reader, which is what makes them invest. Long story short, you need to work on your tale.
2. Create a Video
“Video content is king these days, and this is plain to see no matter what part of the internet you go too. It’s all about video, which means if you want to stand out from the crowd and draw people in, you need to make making video content,” explains Teresa Davis, a marketer at 1 Day 2 Write and Write My X.
Make it engaging and high quality, and make sure you’re presenting yourself in the right way, and you’re sure to catch a lot of eyes.
3. Look at Available Crowdfunding Methods
Your first point of call is probably going to be Kickstarter, which is fine because it’s such a popular and well-known platform, however, it’s worth remembering it’s not the only platform out there, and therefore may not be the best one for you.
Take a look what’s out there at the time of reading and explore your options. You don’t need to settle when they may be even better opportunities just out of sight.
4. Get your Numbers Right
“The point of crowdfunding is that you’re transparent with what you’re offering, and this means getting your financial figures down to a tee. Figure out how much money you need to crowdfund your project and what happens when you reach each goal. Get people excited in your upcoming journey,” shares Nick Dwelling, a business writer at Britstudent and NextCoursework.
5. Figure Out Your Rewards
One of the biggest incentives that come with crowdfunding is offering rewards to investors that will help to get them on board. Some of the rewards could include anything, from goods and event tickets to gifts or access to the product as it’s coming online.
The way this typically works is by offering a greater reward for the more money that’s backed, usually operating in a tier system, but get creative and see what you can come up with to help make your business stand out.
6. Get a Website
Okay, a website isn’t essential for every business, and it really depends on what you’re aiming for, but it is highly recommended that you get one if you need one. This is because it will be a basis for everyone to visit and see what you’re up too, even if this is simply a landing page.
7. Promote Yourself Massively
Yes, just because you’re crowdfunding on a certain platform, that doesn’t mean you should only let everything happen here. You need to be promoting yourself to the ends of the Earth, which means being proactive on social media and…
8. Focus on Imagery
Of course, the product images of your business idea need to look amazing. This goes hand in hand with the video content point I made above. Having fantastic product images isn’t only going to entice people in but will also make your business seem way more professional. How you present yourself matters massively!