If you’ve just started your own business, one of the most important things you will need to do is market it. There is a range of options for how you can do this, depending on your business and what will work best for you. It’s best to do plenty of research into marketing before you choose to carry it out as it can sometimes take up a large portion of your business budget. Keep reading to learn more about marketing options to find the perfect solution for your new business.
Search Engine Optimization
One of the key aspects of digital marketing is search engine optimization. Search engine optimization increases the amount of traffic visiting your website, which boosts the opportunity for sales and profit. It helps ensure your business ranks higher in search results for related queries and searches than your competitors do. Maintaining your search engine ranking is essential to direct potential customers away from competitor websites and towards your business’s website instead. People searching for results on search engines are more likely to click on the results that are at the top, so it’s important to make sure your website is easy to locate and comes out on top. It also helps to make your business appear more credible or reliable if it has a higher ranking on search results. Most people will not scroll to the second page of results and beyond to find what they’re looking for.
A large component of search engine optimization is keyword research. This involves researching popular words, phrases, and queries associated with your area of business. Having knowledge of these keywords means you can include them in your website content, and your website will rank higher on search engine results because of this.
Social Media Marketing
More and more businesses are using social media as one of their main forms of digital marketing. Social media is a fantastic way to build up recognition of your brand name and spread awareness of your products/services. If your business’s target audience is mainly a younger audience such as young adults and millennials, social media is particularly essential for the marketing of your business. The majority of the young audience members you’re appealing to will research a business through social media pages. Not only do you need to have a presence on social media, but you also need to make regular posts and interact with customers and queries through comments and direct messages. Running competitions can help to boost awareness of your brand and increase your customer base.
Advertising via radio can help you to reach an audience that might not be present on social media or that would be looking for your kind of business via search engines. If people hear your advert regularly on the radio, your business brand can become a familiar name and people will be more likely to choose it over other competitors. People like to stick with what’s familiar, and advertising via the radio can help your business to become like a household name. Decibel Ad’s script examples will help you to come up with a 30-second radio ad script for your business by giving you useful examples and guidelines for how you can structure your own 30-second advert. Radio advertising is a good alternative to running a TV advert, as there is less expense, and it still gives you access to a wide audience of listeners.
Part of social media marketing that can be extremely helpful to grow your business is affiliate marketing. Affiliate marketing is where you partner with a social media influencer to advertise your product and encourage sales from their followers. It’s an incredibly popular and lucrative way of reaching a wider target audience and selling your product or service. To find an opportunity for affiliate marketing, you need to reach out to popular influencers who would have a link to your business in some way and have the kind of following that would be interested in your business too.
TV advertising is still one of the best ways to reach a much wider audience and bring in increased sales. However, it should only be undertaken if you definitely have the budget available as it can be extremely expensive. The cost will vary depending on the frequency of the adverts, as well as the times and shows they run alongside.
Hosting a marketing event for your business will encourage people to learn more about your brand and can attract media attention. This media attention serves essentially as a free form of advertising for your brand and what you’re about. Hosting a charity event is not only a great way to raise money for a deserving cause, but it will also give people the opportunity to learn about your business too.