To establish your position in the niche, you need a powerful magnet that pulls consumers towards your brand. That magnet is content.
By HELENE CUE
Your writing creates the bridge that connects you to your target audience. Compelling sentences can make people feel understood. They can begin to trust you and feel more open to the idea of spending money on your brand.
Turn your content into the best sales agent that never goes off duty. Here are some tips on how to transform your writing into a sales-boosting tool.
1. Address and Describe Consumers’ Pain Points
Think about this: Why do people buy products? Because they see some form of a solution in them.
If you want to sell your products, you need to be explicit about what kind of problem your product solves. Don’t put the focus on the product’s features. Instead, turn the spotlight on the people and their struggles.
Start by creating a customer persona. It is easier if you focus on an embodiment of your target audience. Specify which pain points does that persona have in your niche.
The key is to recognize the common problems in your content. Show that you understand what your audience is going through. Then, point to a solution in the form of your product or services.
Here’s an example by Basecamp. They painted the picture of what kind of issues project managers face. Then, they topped it off with a description of what his or her life can look like with Basecamp services.
2. Emphasize Your Unique Value Proposition
What makes you different from your competitors?
You must have a strong reason why consumers should choose you among everyone else. It can be your incredible prices, great customer service, or innovative feature. Whatever it is, position your unique value proposition (UVP) front and center.
UVP is a unique quality that no other business in your niche has. Pointing this out in your content will leave no doubt about why consumers should choose you.
Be explicit and mention UVP relentlessly. Slip it into your web content, video scenarios, blog, etc. It should be everywhere.
3. Prove Your Expertise
Why should consumers trust you? You know what you are doing, that’s why.
Yes, you are an expert, but consumers won’t know that if you don’t show it.
Convince the audience that they are in good hands. Write in a manner that exudes professionalism and experience.
To give your content that touch of expertise, you can:
— Share relevant statistics and data
— Give an overview of past accomplishments
— Write about your educational and work path that turned you into an expert
— Reveal numbers that show your success rate
MailChimp, for example, shared data on how their tool improves business productivity.
Take what you know about your niche and use it as leverage to gain consumers’ trust.
If turning your knowledge into engaging content isn’t your strongest suit, team up with another expert. Hire a freelance writer.
A more affordable option is to find a writing company that specializes in academic assignments. Writing experts from the Get Good Grade thesis writing site can keep the high standards of quality while offering affordable prices. What’s more, academic writing services have research expertise that can surface data from your industry.
4. Follow the AIDA Model
What is the AIDA model, you ask? It is a sales-directed writing model and covers every stage – from how to spark interest to how to convert.
The AIDA model refers to the following:
— Attention – Content must grab users’ attention. This burden falls mainly on the headline and first few sentences. Make it short, catchy, and personal.
— Interest – Shake up the consumers. Give them a reason to keep reading by building their interest in your products. You can achieve this by mentioning some product benefits.
— Desire – Describe how life-changing your product can be. Build a desire for experiencing that “life improvement” that your product offers.
— Action – Capitalize on the evoked desire by adding a compelling call-to-action (CTA). Provide consumers with quick access to buying your product.
Put your target audience on the quickest path to checkout. Ensure that your content complies with AIDA.
5. Experiment Your Way to Winning Content
How can you know what works if you stick to the same approach? Don’t rely on your assumptions of what kind of content is perfect for your audience. Test it out.
Write different types of content to see what will trigger your consumers. For example, you can write explanatory blog posts, listicles, funny posts, guides, informative posts and add a CTA to every one of them. Observe which posts have the click-through rate and prioritize them.
Do the same for your web content, social media content, product descriptions, and so on. Try out a variety of options until you have real data on your audience’s content preferences.
6. Provide Come-Backs to Potential Objections
Do questions pop into your mind when browsing for products?
Most people do experience a wave of objections during shopping sprees. As they dwell on a brand’s page, a thought such as “what about their return policy” triggers an avalanche of doubts.
Anticipate potential consumers’ objections and address them in your content. Let’s say that consumers can find your face cream to be too pricey. Mention how your prices are justified with a unique formula and best-quality ingredients.
Young startups should especially apply this tactic. An unknown brand raises a lot of questions. Resolve them in your content.
Think about what can cause hesitation. Intertwine in content answers to questions that your target audience might have and clear any doubts.
7. Sell the Experience, Not Just the Product
What makes big brands like Nike, Dove, and iPhone continuously popular? These brands don’t just sell the product. They sell an experience.
Look beyond your products. Use writing to turn your brand into an experience. For example, Nike “sells” motivation, endurance, equality, and achievement. These elements are present in every piece of their content.
What kind of experience can you promise? Turn your brand into a community that people would love to be a part of.
Use content to present your brand as something worthy. Aim for the type of experience that your target audience would be tempted by. You must recognize the consumers’ needs and shape your content to resonate with those needs.
Words have immense power – put it to use. Content can help you increase that sales rate, but you need to adopt a good strategy. With the tips mentioned above, you can level-up your writing and compose content that makes an impact.
Remember that it all comes down to winning over the consumer. Diligently learn about your target audience and combine that information with these powerful writing tips.
Helene Cue is a writer, editor, and proofreader. She has years of experience in the writing industry and has tackled an endless number of topics in the fields of digital marketing, content writing, and business. In addition, Helene works as an academic writer and writes reviews, including affordable papers writing site review and many other student writing services. Her mission is to help people make data-driven decisions by providing them with informative content.