Over the last few months, we have seen a huge increase in the number of businesses choosing to hire brand ambassadors. Brand ambassadors are people who are hired by a business to represent a brand in a positive light and, by doing so, help to increase sales and brand awareness.
In a similar way to how large brands hire models or famous actors to represent their products or services, a small business or startup can hire a team of effective brand ambassadors from its customer base.
Professional and credible brand ambassadors can offer a range of benefits. Not only will they spread a positive message about your brand and influence sales, but they can also boost your social media rankings. Keep reading below to find out some of the other reasons why businesses need brand ambassadors:
1. They Help You to Grow Your Brand
Brand ambassadors can help to portray your brand in a good light. In fact, research has shown that there is no better way to promote products than getting existing customers to advertise them for you. After all, nothing says more about your products and your brand than the reviews of real customers.
If you are interested in growing your brand, then you should consider using brand ambassador management software. Greenfly provides brand ambassador software that allows you to collaborate with brand ambassadors, connect with customers and promote your brand to new markets.
2. They Can Help You Improve Your Online Reputation
Online reputation is important for any business. At the same time, it is highly volatile due to the discussions and comments that occur on the internet.
While most businesses have PR teams to deal with their online reputation, these teams are not always in a position to respond to bad comments online. This is where a brand ambassador comes in. Most brand ambassadors are highly respected, so it usually only takes a few positive comments from them to negate a bad review.
3. Increase Revenue
All good brand ambassadors will guarantee increased sales. This is because their word of mouth alone is enough to encourage people to buy products or services. Therefore, the more they speak about your brand, the more customers you are likely to get and the more money you are likely to make.
4. They Humanize Your Brand
Research has shown that most successful businesses use brand ambassadors to sell their products. This is because people prefer buying goods from people they know and trust rather than buying from a faceless brand.
5. They Increase Traffic to Your Website
Another great reason to hire a brand ambassador is that they can increase the amount of traffic going to your site. The majority of brand ambassadors have websites or blogs of their own. If you get them to like your brand, they may be willing to add backlinks onto their site or provide referrals for your business. This is a brilliant way to increase the amount of inbound traffic to your site and it also helps you to reach customers that you may not have reached previously.
One of the biggest marketing resources for any business is its customers. Evidence suggests that word of mouth is a powerful thing. Not only that, but people prefer to buy from people they know. This is why it is so important that businesses hire brand ambassadors. Brand ambassadors are the perfect tool for getting your business noticed by an ever-expanding audience.