5 Promotional Giveaway Ideas for Brand Awareness

By Guest Author | BRANDING | July 6, 2021

Every business that aims to grow its client base can benefit from WOM or word-of-mouth marketing.

The problem is, if you want to spread awareness about your brand through traditional WOM marketing, you’re likely to encounter challenges. Think about it. Just because some people buy your products doesn’t mean they would care enough to share their finds with their friends. 

They have to trust your brand first. The good news is you can still do WOM marketing digitally, and one of the best ways to do so is through giveaways. 

That said, let’s discuss some giveaway ideas that can help generate buzz for your brand.

1. Online Raffle

For e-commerce brands, it’s common for their marketing teams to host giveaways on social media platforms like Facebook or Instagram. It’s not a bad strategy. If you can make your Instagram giveaway viral, not only will it help build brand awareness, but it will also drive engagement. 

However, be sure you’re not neglecting your site. If you can host a raffle on your website, then promote it on social media, it’s easier to gather high-quality leads. Plus, you can convert them while they’re already on site.  

Some raffle prizes to consider are seasonal products, electronic devices, and gift baskets. Of course, it’s better if you can raffle off some of the most popular items on your site. You can also partner with other brands, especially those that already have a big following.

2. Spot the Difference

If you offer design-based services, something like spot the difference is the perfect opportunity to show potential clients what you can do for them. 

Like raffles, contests like this work better if they’re bundled with related prizes. For example, the winner who spots the most differences can have a design session with your team. 

Other similar ideas for Facebook or Instagram could be photo caption contests, next model search, and story submissions.

3. Newsletter Giveaways

Besides giveaway ideas for social media, you can also do newsletter contests. 

It’s best if you can make your newsletter prize giveaways challenging. Have your subscribers answer riddles or run your contest on your website, then hide clues in your newsletter. Doing this will be more fun for your subscribers.

4. Exclusive Event Invite

You don’t always have to give out gadgets or anything sure to attract freebie hunters.

It’s better to appeal to your target audience. So if you know your followers are music fans, why not offer free concert tickets? You can also give out passes to a play or a local sports event.

5. Other Giveaway Ideas

A successful giveaway doesn’t have to be elaborate. You can ask visitors to sign up and offer something like a discount or a coupon. 

Giving away branded promotional items also works. Check out https://www.customusb.com/branded-water-bottles/ as an example. Because the prize or giveaway item is something people can use repeatedly, it’s a great way to keep your brand top of mind.

Do You Need More Promotional Giveaway Tips?

Now that you know some giveaway ideas that can help your WOM marketing strategy and build your brand, are you ready to run more campaigns?

If you need more advice, check out our other posts. We also have other marketing tips that might interest you.