4 Things Brands Should Consider In Product Packaging

By Guest Author | packaging | December 13, 2021

Product packaging is more than just a logo and protection of your products. It defines your brand, your vision, it communicates with consumers and whatnot. You’ll find it hard to believe that product packaging plays a crucial role in a brand’s success. How much time you invest in designing your packaging says a lot about your brand to the world. 

Several factors come into play for successful product packaging. This includes the material you used, the design you choose, biodegradability, branding, etc. Product packaging is not that simple as it seems, especially if you want to have a competitive advantage. For successful product packaging, your brand must consider the factors mentioned below to benefit your brand. 

1. Keep Your Budget In Mind

Be it a small or huge brand, you must have a budget in mind to move forward. This gives you direction with the material you choose and how much it will cost in total. In addition, packaging should be smart and cost-efficient so you can have more products packed in less space. In this, you’ll be able to send more shipping boxes to suppliers in one trip. 

You can use paper bags, paperboard boxes, corrugated boxes, etc. These are some of the options that are light on budget and heavy in the outcome. According to your product line, you can use these materials and make the most out of them. 

2. Brand Awareness 

The product packaging of your brand should aim at brand awareness. The design and color scheme you choose should reflect your brand. Stick with bold, vibrant, and easy-to-read colors and fonts. You don’t want your customers to not be able to read what’s on display. 

Invest in product packaging wisely to brand and market your products smartly. Make sure your customers know what they are buying by seeing the packaging. The information you provide about the product and your brand should clearly reflect your brand’s vision. So invest wisely in product packaging for having a loyal customer base. 

3. Eco-friendly Packaging 

With the rise in global warming and pollution concerns, your audience expects reputable brands to play their part by investing in eco-friendly product packaging. Consumers are attracted to brands who show their concerns and use biodegradable materials for packaging. 

Therefore, going eco-friendly is a great way to not only play your part to make this world a better place to live in but also gain more loyal customers. Once you’ve decided to go green, also mention it on your packaging to help create awareness. Also, when consumers know you care about improving their lives and the world they live in, they automatically trust you more with their money. In this way, you’ll kill two birds with one shot without making a hole in your pocket. 

4. Consider User-friendly Custom Packaging 

There are many unique packaging options available in the market but never forget the shipping and handling factor while going too innovative with your packaging. Go for classic shapes such as cube and rectangle as they have stood the test of time. In addition, go for layers of packaging to protect your product. There can be an outer, inner, and package of the product itself. 

Also, invest in user-friendly custom packaging options. You don’t want your customers to spend hours opening the box and lose their interest. From products to packaging, everything should be designed for a friendly user experience. This will not only help you attract more customers but also give you a competitive advantage.