3 Undervalued Steps to a Successful Startup Launch

By Guest Author | launch | February 25, 2020

Every startup entrepreneur wants to build the next big industry disruptor. Unfortunately, the stats suggest that startups are far more likely to fail than establish themselves long-term. If you want to avoid becoming just another startup statistic, then you need to approach your launch in the right ways. All aspiring startup entrepreneurs need to know the importance of planning, the vital role that technology plays in advanced project management, and how to avoid the pitfalls that face the startup environment. While success is never a guarantee for any kind of business venture, the more that you plan, the more likely that your startup will find its footing and establish itself as a brand that lasts long-term.

Having a Plan

Don’t assume that your business plan is the only thing that you need to do before you start taking steps to a launch. Business plans are very useful, but too many entrepreneurs focus solely on plan development and think very little about alternative ways to test the viability of their business venture. You should also consider:

Getting Industry Experience: It’s always worth doing a trial period in a similar business model as your planned startup. Even if the product or goal is very different, experiencing daily life in a startup workspace can give you valuable insights into the challenges that face you.

The Hired-Gun Approach: One of the fastest ways to ensure your startup has a stronger launch is to partner with those people that have already experienced the environment. Look for partners that are open to collaboration and have experience in successful startups.

Business plans are, of course, highly valuable, but they are simply a tool that forces you to consider all aspects of your startup idea. Always strive to go beyond your business plan to find additional advantages.

Build Your Toolkit

The best thing about launching a new business in the digital age is the vast array of tools and resources available that can drive productivity and efficiency. There is seemingly no end to the number of high-value tools that can only be of benefit to your startup. Take the time to understand where you might face work-flow issues, and source the relevant project management tools from day one. Often, it can be hard to know in advance exactly what tools you need to more effectively and profitably run your startup, but by being more aware of the tools available, you make it easier to identify solutions in the face of inefficiency.

Know Your Audience

You can have the best product in the world, but if you don’t know who is going to buy it, then you won’t know where to market it. That will make it very difficult to get the word out about your brand. Marketing is a vital component of startup management, and that means you need to develop a deeper understanding of your target audience. Don’t make the mistake of thinking that you will be delivering a product or service for everyone. Start with a narrow focus, and then work hard to grow your audience. If you do have a broad audience range, consider adopting a more robust audience segmentation strategy so that your marketing is more effective.

Your startup success is not guaranteed. Take the time to build your strategy and your groundwork before you move to launch. The more that you research and establish the right proactive environment, the more likely you will be able to work on growth rather than disaster recovery.