What Role Does CRM Play In The Construction Sector?

By Emma Worden | construction CRM | February 20, 2022

Like so many other industries, the world of construction is significantly affected by tech innovation and novel digital solutions stealing the spotlight. Those construction companies that are too hesitant to embrace advanced tech often fall behind, as there are so many competitors in this industry that rise to the occasion and use every promising tool out there.

In that sense, CRM, which stands for customer relationship management, has long eluded the construction sector, but it’s now finally getting the attention it deserves. Now that customer retention and stronger long-term relationships are one of the main goals of each construction enterprise, CRM indeed brings so much to the table. 

Streamlined project management

Each customer, and thus each project, has unique preferences and expectations. With less paperwork on your hands (since CRM tools are digital by nature), and complete transparency over all tasks, each project can be adapted to meet the needs of your customers. Every department’s dedicated project and workload also benefit from this all-around visibility.

With that kind of flexibility, your customers will be much happier with your relationship and thus be more willing to continue working with you in the future. You can also use each project to obtain new insights and boost your overall business productivity.

Increased sales productivity 

The sales cycle in the construction industry differs from the rest: it can take longer from the moment you first reach out to a customer (or vice versa) to the moment you start working together, let alone focus on any kind of repeat business opportunities. That’s why reliable CRM for construction companies can enable increased sales by managing your leads and relevant customer interactions with more ease.

Your CRM is a unified repository of customer data and your entire relationship development, from start to finish. Knowing when to reach out to a particular lead and how to nurture them properly dramatically boosts your chances of landing more high-quality projects and relationships. 

Not to mention that CRM solutions are typically cloud-based, which means that they are as scalable as you need them to be. Growth is only possible when your internal systems can match the speed of your expansion and demand, and CRM is your best ally in this process. 

Marketing made simple

Collecting vital customer data (with their permission, of course) is pivotal in building those relationships over time. CRM software helps you achieve more by automating certain tasks in each department, and especially in marketing. This reduces your employees’ time spent on menial, repetitive tasks, and lets them focus on meaningful marketing work.

Meanwhile, you can use your CRM to create and manage automated campaigns, including email, and provide automatic responses where they are appropriate. What’s more, you can integrate more complex marketing tools with your CRM and utilize those functionalities with your CRM software for even greater benefit. Your CRM can help fuel your marketing campaigns with proper customer data and with invaluable knowledge of your target audience. 

Plus, CRM helps you improve upon your marketing in time. With the available knowledge and the feedback you can collect from customers, your marketing output can be more targeted and purposeful.

Employee communication and engagement

Encouraging your employees to work toward the same goals and motivating your teams is a difficult process that requires constant learning and personalization. Making it possible for your teams to work in an organized fashion with ample support is essential, which is where CRM steps in to save the day.

In construction, which is a high-risk industry, employees can greatly benefit from working on a unified platform to engage customers and streamline their own workload. No more time-wasting tasks and duplicate emails to the same customers, and no more transparency issues. With CRM, you can help your teams communicate every day, no matter their role in your business, and no matter where they are. 

Smart reporting and data management 

Performance can only be improved if you know what areas to focus on and what you can do to provide a better service. This is where CRM tools truly shine – they allow you to accumulate, analyze, and most of all, quickly create data-packed reports for each of your departments that depends on knowledge. 

CRM software lets you monitor each stage of your construction projects. You will be able to spot bottlenecks, milestones, as well as common and repeated issues in specific sectors, as well as their impact on the performance of your entire business. Leveraging that knowledge in the form of reports can help you improve your business and slowly provide a more competitive service in the industry. 

As competition grows in the construction industry, so does the need to make use of all available tools. That means that a well-designed CRM solution can mean the difference between stagnating and taking your business to new heights of success. Today’s business owners in construction are rapidly embracing this particular tech opportunity to make all their relationships better and more fruitful for the long haul.