The SEO industry has made huge leaps and bounds over the last number of years, particularly with the number of Google algorithm updates that have occurred. Nevertheless, if you’re looking to amplify your marketing efforts for your business, using a search engine optimisation marketing agency will be helpful as they will pave the way forward in both growing your company and making sure you continue to grow in search engine rankings.
SEO is a constantly evolving field. New trends appear every day and it’s important to keep up with them if you want to stay ahead of the competition, especially with these projected trends to occur in 2022 and beyond.
SEO Trends to Boost Your Rankings in 2022
1. Mobile-First Indexing
Google’s mobile-first indexing means that websites that don’t load quickly enough won’t be indexed by Google at all. This means that if your website isn’t optimised for mobile devices, then it might not get any traffic from Google. While most people use desktop computers for browsing, mobile devices are becoming increasingly popular.
Instead of looking up every word individually, the search engine looks up the most popular terms first. This makes mobile devices faster at returning results than desktop computers. Moving towards 2022, in some sectors such as Food and Beverage (especially in the US), mobile accounts for 70% of overall searches.
Therefore, if your website isn’t optimised well for mobile use, then you could lose out on potential customers.
2. Voice Search
Voice search is already one of the biggest trends in online searching. According to Statista, the number of voice assistants is expected to reach 8 billion units by 2023. As voice search becomes more common, marketers need to make sure they optimize their sites for voice search.
They should also consider adding voice commands to their site so that visitors can find what they want without having to type anything into a search bar.
3. Artificial Intelligence (AI)
Artificial intelligence is another big trend that many businesses are using today. AI allows computers to learn and understand patterns within data sets. For example, when a user enters a query into a search engine, AI looks through billions of pages and returns relevant results based on the information found on those pages.
However, AI is still very much in its infancy. There are many challenges ahead, including developing algorithms that can handle different languages and dialects.
4. Machine Learning
Machine learning is another technology that is being used by businesses to improve their products and services. Machine learning algorithms create models that allow them to analyze large amounts of data and make predictions about future outcomes. These predictions can help companies identify problems before they occur.
6. Semantic Search and Intent optimisation
Semantic search refers to the ability of search engines to interpret the context behind a search term. For example, if someone types “buy shoes,” then the search engine would know that the person wants to buy a pair of shoes. The search engine would return results related to buying shoes.
Semantic searches help Google provide a better user experience by delivering relevant results for the user’s queries depending on the variation of spelling terms, similarly searched results, and user location.
7. Expanded User Experience
The expanded user experience includes things like augmented reality and virtual reality. Augmented reality adds digital objects or images to the real world. Virtual reality replaces the real world with an entirely digital environment. Both of these technologies have huge implications for how we interact with the internet.
8. Hyperlocal Marketing
Hyperlocal marketing focuses on targeting an audience within a targetedl local area. It uses local keywords to attract people to a business rather than relying on broad keywords such as “shoes.” Businesses can use hyperlocal marketing to target potential customers who live near them.
For example, if I lived in a local town such as Guildford for example and then type in Google “coffee shops near me”, the user will then be presented with a list of options to review and choose from of local coffee shops closest to them.
9. Video Content
Video content has become increasingly important over the past few years because it provides a better user experience than text-based content. People enjoy watching videos because they are easier to digest than long blocks of text.
Videos are also easy to share across social media platforms. This means that video content can be extremely effective at generating leads.
10. Brand optimisation
Brand optimisation is all about making sure your brand appears high up in Google searches. When users perform a search, they expect to see certain brands appear first. If you don’t rank well in Google, then your company won’t get any new leads.
SEO will continue to evolve and change. New trends will emerge and old ones will fade away. In order to stay ahead of the competition, you need to keep up with the latest trends.
If you want your company to stay competitive, you need to look out for emerging trends. You don’t want to fall behind when others are innovating.