How to Write a Startup Pitch to Attract Investors

By Guest Author | pitching | September 18, 2020

You can have a great business idea all worked out and ready to launch. But, without the funds, you can’t get very far. Startups need to attract investors who will believe in the potential of their business idea and agree to invest in it. This is why you need to write a great startup pitch that will tell a memorable business story.


If you’re not sure how to write an effective startup pitch, don’t worry. Below, you’ll find a guide on how to do it easily.

Let’s take a look at the steps you should follow.

1. Nail the Opening Overview

Your startup pitch needs to open on a strong note. This is why you need to start with an opening overview of you and your business ideas.

Share the following information:

  • who you are
  • what does your company do
  • what is the idea you’ll cover

This is like an opening statement of a CV. It’s supposed to signalize to the investors that they need to pay closer attention to what you have to say.

And, in case you’ve never written a startup pitch before, you can ask help from professionals. Just find the best academic writing service that suits your needs. They can help you write a pitch or even create a template for you to use for all your future pitches.

2. Share Your Vision

Now it’s time to show the investors how passionate you are about this idea. Show them you’re convinced it’s going to be a success by talking about:

  • your vision for the future
  • your drive
  • your determination to make it happen

This brief section is supposed to lift the energy of the pitch and make it more believable and strong.

3. Define the Problem

You need to show the investors why your startup idea is so great. To do this, you have to define the problem that the startup is going to solve.

Here’s how to do it:

  • define your target audience
  • define their pain points and problems
  • define the need for your startup

The investors need to see there’s a need for a startup like yours, so you need to show them you’ve got it all figured out.

4. Present The Solution

After you finish defining the problems that your target audience is facing, it’s time to offer a solution. This is the part where you’ll go in-depth about your startup idea and how it will affect your target audience.

Make sure that you provide all the essential information:

  • what problems are you going to solve
  • how are you going to do it
  • what services or products will you offer

Make sure the investors understand exactly how things are going to work and why your idea is bound to succeed.

5. Analyze the Market

The investors might be interested in your startup, but at some point, they’re going to wonder:

  • Isn’t there someone else on the market already doing this?

Unless your idea is groundbreaking and revolutionary, there are going to be other businesses already offering similar services or products. But, you need to find a gap in the market that only you can fill.

To show the investors you’ve done your competitive analysis, you should tell them about the following:

  • what makes you special
  • what innovative ideas you’ll introduce
  • why you’re unique

Tell them about what separates you from your competitors and why your startup idea is still unique and brilliant.

6. Talk Finances

No startup pitch can go without the most important part- the financial plan. To show the investor that you know what you’re doing, you have to give them more than just storytelling.

They need data and numbers.

Therefore, create a financial plan and include it in your pitch. Here’s what to cover:

  • how much you need to invest
  • what exactly do you need the money for (equipment, marketing, employee training, etc.)
  • expenses in the first year
  • the expected return of investment

Talk finances and provide a detailed plan that shows you did your homework.

7. Keep it Simple & Accurate

The way you write your pitch will influence how the investors see you. You should make sure that your writing is:

  • simple
  • to the point
  • concise
  • understandable
  • well-organized
  • proofread

An online writing service such as Trustmypaper can help you edit and perfect your pitch before you send it to investors. Check it out if you need any help with putting your pitch together.

Final Thoughts

As you can see, writing a startup pitch for investors is a demanding task. But, with the right guidance and a great business idea, you’re bound to make it work.

Use the writing tips we’ve shared above to improve your startup pitch and leave a great first impression on the investors. It will help you reach your business goals and get the funds for your startup.

Daniela McVicker is a professional writer and experienced blogger with a background in marketing and education. Currently, she’s working with and a couple of other educational platforms for students. Daniela is trying to make learning fun by using the latest tech and communication trends.