Emerging Digital Transformation Trends to Watch Out for in 2023

By Emma Worden | DIGITAL | November 22, 2022

Ever since digital technologies broke into the mainstream and reached a sufficient level of maturity to influence the business world, it was very clear that the resulting changes would be very comprehensive and far-reaching. Still, even the most eager pundits couldn’t guess just how fast-paced and relentless this transition would end up being.

These days, digital transformation is not only showing any signs of slowing down but rather offers very tangible benefits that force even the companies that were on the fence about the whole idea to jump in. According to a recent survey, 56% of CEOs said digital transformation made their organizations more profitable.

With that in mind, let us take a look at some of the emerging digital transformation trends you should keep an eye on in 2023 to keep pace with these disruptive changes.

Automation bearing even greater efficiency

Reaching the optimal level of efficiency was always one of the greatest priorities of any organization. After all, one company can’t hope ever to remain viable if its operations waste too many resources along the way. Fortunately, digital technologies are quite capable of automating a growing number of tasks previously performed by human workers producing an unprecedented level of operational efficiency. Also, since the number of mistakes is almost eliminated, the companies don’t have to waste time revisiting the pending processes. The list of tasks that will get a similar digital overhaul will only keep expanding.

‘Everything as a Service picking up the pace

If you are unfamiliar with the term, ‘Everything as a Service’ or XaaS is an open-ended consumption model that allows organizations to pay for digital products and services based solely on usage. For comparison, the traditional IT model usually involves the upfront purchase or at least licensing. So, it’s really no wonder why XaaS keeps growing in popularity as time goes by. Being capable of adapting their infrastructure according to current needs and engaging in a business venture without waiting for these changes to take place, the businesses are able to become much leaner, nimbler, and more optimized.

Social media becoming an integral business component

Don’t get us wrong here – ever since the very first social media platforms entered the stage, this popular channel demonstrated tremendous sway over the business landscape. But, until recently, social media was seen as yet another outlet where companies had an opportunity to reach out to clients. Now when a growing number of services introduce e-commerce features, and Metaverse is finally taking off, hiring a social media agency and establishing social media presence becomes a priority rather than a novelty. As a result, the social media space will be seen as part of the company’s infrastructure, much like Cloud assets.

Metaverse becoming a relevant digital transformation force

Over the last couple of years, there has been much talk about Metaverse and how this idea ultimately proved to be too ambitious for its good. But that doesn’t change the fact that the idea is too good to fail and that it presents the next logical step in digital evolution and transformation. Therefore, Metaverse keeps growing one new brand and one new user at a time. For instance, the famous fitness brand Les Mills recently launched its Bodycombat Metaverse VR app. So, Metaverse may not be the instant success Zuckerberg hoped it would be, but it definitely presents a prospective platform for the future.

The rise of multi-cloud and its challenges

As we’ve seen in the previous sections, cloud computing and its pay-as-you-go services are growing into the standard business infrastructure model of the future. And since cloud services are constantly growing in number and complexity, corporate users no longer benefit from relying solely on one service provider like Azure, Oracle, Dell, and so on. That is why businesses will inevitably have to adapt to a new, more diverse multi-cloud model. Of course, this change will produce some issues in the form of compliance and redundancy, but these wrinkles should be ironed out as the idea matures.

Growing need for data democratization

The business world of tomorrow will become increasingly data-driven. This development is expected since the data sources and their possible applications in the decision-making process are growing exponentially. This expansion, on the other hand, begs the question of whether centralized data systems are a good solution for future operational challenges. The answer is – hardly. With that in mind, the trend of data democratization, where relevant data is made accessible to all parties in some companies, serves as a very welcome alternative that will gain even more attention in the following years.

So, there you have it – the top six emerging trends shaping the digital transformation process in 2023 and beyond. Be sure then to keep a very close eye on all these mentions. The success of one company always lies in its ability to adapt to relevant business trends. At this very moment, digital transformation presents one of the most relevant corporate battlefields you can imagine. So, if you are looking for a way to stay ahead of the curve, this is where your efforts should be placed.