8 Hiccups You Can Expect After Starting Your Shopify Store

By Guest Author | Shopify | January 17, 2022

Great! The moment you have been waiting for is here. You have successfully launched your online store on Shopify. Your store is loaded with products that are ready to go. But is there something that is hidden in plain sight? Something that needs your immediate attention on your Shopify store? No, if you cannot retain something — it does not mean that your Shopify store may be perfect. On the other hand, I am not implying that there must be something lacking in every business (oftentimes, there is!). 

However, there is a quick checklist that can help you figure out if everything is in order or not. Scroll down to find the ultimate checklist to review if everything is perfect on your Shopify store or not. 

  1. Did you add the chosen sales channels? 

Different vendors choose distinct sales channels. The most prominent sales channels are eBay, Amazon, Instagram, Facebook Shop, Google Shopping, Buy button and checkout links, Messenger, Pinterest, etc. Whatever may be the ideal medium you want to add — ensure to add it. In fact, after reviewing the online guides on how to Start a Dropshipping Business with Shopify, the second thing that you should do is add the sales channel. After the launch, ensure to review if the medium is seamless and there is no problem with the channel. Of course, with Shopify, everything is seamless, but be sure to review the added sales channels, like did you include all the preferred mediums?          

  1. Did you add a custom domain? 

A custom domain name is something that Shopify recommends to users. It helps with brand recognition. It is also something that helps users remember your URL. You can use the whois lookup function on Shopify to search for a custom domain. In case the name is available, you can register the domain name via a domain registrar through Shopify directly. Ensure to come with a creative name that is easy to remember. And in case you forget to add a custom domain — do it immediately. 

  1. Are the checkout experience and payment gateway settings are in order? 

There are numerous things that you will have to review when it comes to checkout experience and payment gateway. For instance, did the shipping rates surface during checkout? Is the given discount applied while checking out? Can the customer be able to edit their cart’s content during checkout? Are all the standard payment means available like Shop Pay and PayPal? Is there an option for order status tracking or not? Notification to the user’s email and the number is sent or not? And so on! All metiers have to be reviewed manually to make the checkout process as smooth as possible. 

  1. Did you review your email notification settings? 

In the online world, emails drive sales. So, what is the email template that your customers receive after a successful checkout? Is it dull? Or something that may make them buy again. If not immediately, then some may be in a month. Thanks to the Shopify store design— you can really great creative and use a unique branded template for automated emails. 

  1. Did you conduct a content audit? 

Spelling, grammar, or broken lines — even the tiniest things can drive the shoppers out of your store. So, to ensure they are hooked up to your shop — review all the content on the site. Be its product name, description, tag line, or anything else — content should not be a victim of bad editing and proofreading. 

  1. Did you optimize all images on your website? 

If you have been in the SEO industry, you may be familiar with this one. Still, for your quick revision, here are something that you should focus on while optimizing the images on your website. Like being descriptive. Using keywords. Optimizing your alt attributes, reducing the size of your images. Choosing the right file type. Reviewing your thumbnail. Testing your images, and so on. These attributes are especially when it comes to fitting the images right and attracting the users. 

  1. Did you install an analytics tool? 

Stats help businesses in distinct ways. And you will need to track all the data right from day one. So, ensure to install an analytics tool from day one and track your customer’s activities. It is only when you know what your customer is doing, you can figure the problems and correct them. Yes, you can do A/B testing — but it will be time-taking and sometimes unfruitful. So, you will need an analytic tool to figure out everything and track shoppers’ behavior with your store. 

  1. Did you adjust your tax and shipping settings? 

A lot of new vendors eat up their profits by not adjusting their shipping settings and tax beforehand. Do not be one of the examples and learn from others’ mistakes. So, ensure to review the dedicated amount for tax and shipping rates on the checkout page to avoid any loss. 


There are numerous other things that you will have to review before marking your online store as the perfect one. Of course, with time — you will learn a lot of things. Still, ensure to create a checklist that contains every little problem that could arise and review everything manually. Additionally, hire professionals to review it and give everything a second look. Moreover, review your competitors and see if you stand out to them or not. Again, you do not have to perfect; all you have to do is be better than your competitors.