If you work in a service-based business, you know that clients are the backbone of your business. When you secure a new client, you want them to stick around for the long haul. So not only do you have to provide great service, but you also have to find new ways to market to them and encourage them to purchase new services.
The key to this is staying in touch. If you’re always top of mind for your customers, you’ll develop a healthy relationship based on trust. Let’s dive into five ways you stay in touch with your customers during their lifecycle in your business.
Email is one of the best ways to stay in touch with your customers. You can send updates, a newsletter or special offers to keep people informed and engaged with your business. You can even automate emails so you don’t have to keep track of who you’re sending to.
Some common automated emails include:
- A thank you email when they purchase something or renew a contract
- Anniversary emails recognizing how long they’ve been with your business
- Monthly updates about what’s going on at your office
- Exciting incentives and members-only offers
2.) Phone Calls
You can also pick up the phone and call your clients! Just make sure you have a good reason to do it. A great reason is just an annual check-in to ensure they’re still happy with their service and getting everything they need out of your business. This is a time you can ask about what else they’d like to see from you and get feedback on their current experience.
You can keep track of who needs to hear from you in your CRM or customer data platform. If you’re wondering, “what is customer data platform and what’s a CRM?” then you’re not alone. Both are platforms that help you track and organize customer data so you know exactly when they need to hear from you.
3.) Send a Note
Don’t underestimate the power of “snail mail.” Sending your clients a personal note on their birthday, business anniversary, or even just to say thanks for being a client can go a long way. It’s the small touch that shows you really value the relationship and are willing to go the extra mile.
When you send notes, consider handwriting them to add a personal touch. You can use branded stationery or a regular note — whatever fits your style. Lastly, have the whole team sign the card so your clients see you work together to solve their problems and keep them happy.
4.) Post on Social Media
This form of connection isn’t quite as personal as the others we’ve mentioned, but it works just as well. If you can create a solid client following on your social media accounts, you know that people see your business almost daily. Talk about staying top of mind!
Use your social media to post information about your business and highlight key services. You can also use it to give your brand personality and make it feel more relatable to your clients. Remember always to keep a link to your website in your bio so people can click over and learn more about you.
5.) Hold Events
Last but not least is the option to host events for your clients. This might be a Christmas party or even just an offer for them to stop by and grab a special gift. Events help get people back through your doors and can even remind them how much they like talking to and working with you and your staff.