3 Ways You Should Be Using Technology to Grow Your Startup

By Kevin Devoto | growth | August 12, 2022

Growing a business is a goal most companies have. It doesn’t matter if your business is small or large. If you launch a company, finding a way to expand your business is likely on your goal list. Reaching more customers, boosting earnings, and seeing your product out there is an exciting achievement to obtain. Unfortunately, growth isn’t always easy, and it can take time.

Most people lose heart after not achieving the expected growth rate when launching their business. Although it can be discouraging, the last thing you want to do is throw in the towel on a business you’ve worked so hard to create. 

If you’re wondering what you can do to help your startup get off the ground, then you’re in luck. You can achieve growth a little easier than you may think, and you can do it with technology. It should come as no surprise that technology plays a key role in helping businesses succeed in the long term. With the right focus and a little tech to boost you forward, your company can find positive growth results.

Here are three ways your startup should be using technology to grow:

Build Your Brand Online

Before you jump into the world of analyzing your customer’s data, utilizing low code, or applying fancy software, you should be thinking about your brand. Your business needs to have some excitement drawn to it, so you can get people interested in what you have to offer. Fortunately, starting this process is free, and it all has to do with social media.

Some new business owners may cringe when they hear the phrase build a brand with social media, but the advice doesn’t mean you have to be cringy. The trick to showcasing what your business has to offer is finding a platform you can be excited about. What does that mean exactly?

— Research each social media platform and decide which one would best showcase your business. Some platforms are more picture-based, others short form and quick words, and some, are both.
— Start sharing about your business once you’ve decided on the platform you are most comfortable with. This can be behind the scenes of creating your product, exciting features about your business, and how you plan to help your customers.
— Host giveaways, contests, and interact. If you want to build a name and draw in your target audience, you need to interact with people. Respond to comments, show appreciation, and post regularly.

Build a Mobile Friendly Website

There’s nothing more frustrating to a customer than clicking on a post for a product you’re interested in, only to realize the website is impossible to navigate on your phone. The way businesses make sales aren’t the same as it was ten-twenty years ago. People shop on their phones, and if you’re not testing your online store for Mobile view, you will lose sales.

Customers’ attention spans are getting shorter, and convenience plays a large role in whether your customer will choose to buy or move on. Whether you’re building your website on your own or hiring someone to make it for you, make sure it’s mobile-friendly, easy to navigate, and checkout friendly.

Use Your Data Wisely

Data can offer your business a vast learning curve when you run a business. You should be keeping track of what your customers buy, what posts they click or interact with, and how they respond. Data, in short, is information, and you have a lot to learn from your customers. 

When it comes to seeing your business grow, focus on technology with your online presence. You’ll see your business expand when you take the time to interact, produce quality products, and help your customers have a great experience.