3 Tips For Closing Deals

By Kevin Devoto | negotiations | April 1, 2022

Closing a deal is perhaps the most crucial part of the sales process. If you can’t complete your sales, your overall sales numbers will suffer. Rather than settling for poor numbers, it would be wise to learn to improve your closing skills. The following tips can help you close deals more efficiently, leading to better sales numbers. 

1. Learn to Negotiate

One of the best things you can do to increase your sales rates is to learn to negotiate. More often than not, your sales won’t be cut and dry. Closing a deal won’t always be as easy as giving your presentation and signing a contract. In most cases, there will be a negotiation period where you’ll have to convince your client why what you’re selling is worth it. This bargaining stage of sales is where negotiation skills come into play. If you can negotiate well with your client, you’ll be able to make them happy enough to close a sale with your company. 

If you feel like your negotiation skills aren’t up to par, it might help to get some form of negotiations training. Not only will this training help you learn how to bargain with clients, but it will also show you how to maintain an ongoing relationship with your customers. By staying on good terms with your clients, you can help ensure their business stays with you. To reach your sales potential, make sure you can negotiate with clients. 

2. Do Your Research

To have better closing rates, it’s also necessary to do your research. If you go into a potential sale knowing little to nothing about your client, your chance of success will be low. Before you meet with a potential client, look up their professional profile on LinkedIn. Knowing your customer will give you an idea of who you’re dealing with and how to adjust your sales strategy. If you know your client, you can make them feel welcomed and familiar with your company. This familiarity will draw them to your business and help you close a sale. 

In addition to knowing your client, make sure you know your product. While it may seem like a no-brainer, knowing your product and any promotions your company has running is vital to closing a deal. If you have to direct your client’s questions to someone else, they will feel inconvenienced and may not want to give you their business. By knowing all the relevant information about the sale you’re making, you can ensure your client stays engaged in the conversation and close the deal.

3. Have An End Goal in Mind

Finally, having an end goal in mind will help you close sales effectively. If you’re going into a sales meeting without a set goal, it’ll be easy to get sidetracked and listless with the conversation. Anytime the conversation wanders, your client gets bored, and your chances of closing a deal dwindle. Rather than allowing the meeting to go off course, have set goals for your sales meetings. If it’s a first-time meeting, your goal may be to get your company’s foot in the door. For current clients, your goal could be to increase sales or deliveries. No matter what your goal is, make sure you have one set. 

Once you have a goal in mind, make your entire conversation about that goal. By working the end goal into your entire discussion with the client, you can skip the pitch at the end. Keeping your goal in sight will help you close deals and increase your sales metrics with each client you meet. 


Overall, closing your deals well will keep your sales numbers high. By following these tips, you can make this your best sales year yet.