In today’s cut-throat commercial landscape, marketing a company is now more important than ever if you’re to stand any chance of attracting new clients and expanding into different markets.
These days, companies have a huge range of ways to promote themselves and while traditional vehicles like TV, radio, or print advertising will always have their place, modern technology allows for considerably more inventiveness – and at a fraction of the cost.
If you’re looking for budget-conscious ways to promote your firm, read on for some top tips used by the pros.
The power of the web
It’s estimated around 71% of all consumer journeys start with an online search (this encompasses both business-to-business (B2B) and business-to-consumer (B2C) purchasing), so you should ensure your website is as professional as possible. In most cases, your site will form the first point of connection for potential and existing clients to learn about your company and what it can do for them, so you should ensure it embodies the spirit and values of your firm and amply describes your products and services.
These days, websites don’t need to cost the earth and modern coding and design techniques have drastically reduced both production times and costs. Try contacting three web development companies to get quotes and see what’s possible.
Vehicle livery, signage, and screens – the ultimate free advertising
The cost of premises and company vehicles is one of the biggest financial drains faced by most Small to Medium-sized Enterprises (SMEs) – but with just a little inventiveness, you can flip that cost on its head and turn these outlays into free promotion. Adding signage outside your premises should be a no-brainer but you should also consider using LCD or LED screens for that extra wow factor.
Modern displays can be weather-proofed and can scale to massive screen sizes to really grab attention. Also, screens can project your message better than pretty much any other medium, featuring images, animation, photos, or video. Click here to see how liquid crystal displays work.
Lastly, if you want the ultimate, free, mobile advertising, you should consider adding livery to company cars
Get social with your target demographic
Perhaps more than any other technology, social media platforms have empowered firms to make connections with their clients. By establishing a strong online profile on the major social platforms, you’ll be able to reach out directly to customers to spread your message and build brand loyalty.
Social media has upended traditional marketing making it possible for anyone to become a broadcaster and bypass the traditional transmission methods like print and television. The social platforms also let you give your firm a personality and establish a bond with customers.
Also, where once clients would have to visit your website to learn about company updates or your latest product lines, once you build a following on the social platforms, you can post this information directly to their timeline.
As a general rule, you should ensure you feature on the main three – Facebook, Instagram, and Twitter – but don’t forget the other players that might work better for your particular market. For example, if you have a lot of video content, YouTube should be a given – or if you want to engage a younger market, get onto TikTok.
Take a look at your demographic and work out which channel works best for your target market.