Art is impressive when done by someone passionate about what they do. It can be inspiring and even life-changing. However, it needs proper marketing to get to more people. Unfortunately, most artists are good at doing the actual artwork but have close to zero skills in marketing their work. Many are great paintings, portraits, and sculptures that lie undiscovered and wasted worldwide simply because they have no idea how to get their excellent work out to the masses. Fortunately, the era of social media marketing makes everything easy and possible.
By HAROLD CAMAYA
As long as one understands how to leverage such platforms, they are likely to make a significant lifestyle out of selling what they do as a passion. You do not have to wait to set up a gallery auction to sell your pieces. Consider the tips and suggestions below for the next big break in your career.
1. Post Your Work Consistently
Social media is a world that thrives on visuals. Take advantage of this and , paintings, and other artwork. Be consistent about showcasing your work progressively. You can make videos of the work-in-progress and also have final product reveals. This keeps potential customers on their toes as they watch you develop final artwork pieces in fascinating ways.
It may take a lot of energy to do this at first, but once you build your trust, you can slow down and have a regular but consistent posting strategy. Most people on social media are after beautiful and exciting things. Understand your target customer base and focus on delivering what they need. In the end, you will attract the right customer and begin making massive sales.
2. Give it a Personal Touch.
The fact that you love what you do means that you are on the right track. Art should communicate a specific message that people can relate to. Always try to have the spark in all your work. Invest in extensive research to know what resonates with most people at specific times and give it a personal touch. This way, every artwork you create will not be too unique to repel potential customers.
On the other hand, avoid blunt or too-obvious themes as they show a lack of creativity, making you lose customers faster than you think. The personalized approach should not just end at the creativity stage.
Serve your customers diligently and attend to each of them carefully without ignoring any of their needs. Note that you may be creative, but they are the consumers of your work, so they also matter, if not more. If you are doing this for business and profitability, then craft a decent customer service strategy that appeals to all your customers without being creepy or repulsive. A good social media page displaying your services and contacts can be a great place to start. In addition to that, make follow-ups that give your potential customers peace of mind when they put their money on the line.
3. Be Diverse
All artists have a preference. However, when working for profit, make sure to be diverse as people have varied needs and likes. As long as you are talented and flexible, you can portray different sides of your artwork online and showcase your capabilities. While you can also choose a specific niche in the art industry, make sure you have a backup plan during a low season. Combining different art pieces or ideas in the same place can give you more ground to work with.
For instance, you may choose paintwork or drawing. Once this is clear to you, try to work on different subjects, including live pictures, optical illusion, animal images, human graphics, and so on. This ensures that you attract the interest of a lot more people. What you should not do is combine different things such as drawing and pottery or sculpturing and paintwork.
You may be good at multiple things, but trying to be a jack of all trades only sells you short. People need to see that you are an expert on something and that they can come to you confidently. Suppose you must combine, then partner with other people, and focus on a specific craft. This way, quality is always assured.
4. Understand How Different Social Platforms Work
You can only use social media to your advantage if you know how it works. Check out the different platforms available for artists, and take time to decide on what you want to use. It may take some time to understand these platforms correctly, but it will be worth it. Know when traffic is likely to be more at the different sites and leverage on this. Facebook and Instagram do not work the same hence the need to grasp everything with clarity.
5. Try Different Things
Do not be rigid when selling artwork. After all, you are considered creative, and experimentation is part of your world. Try different things and note the result they yield. It is possible that after a few attempts, you will have figured out what works for you and what does not. The point is always to measure results after each experiment.
Selling artwork on social media is not a piece of cake. However, with the right strategies and persistence, results are guaranteed. Take your time to know what works and run with it. It can be gratifying if you do it right.