There are numerous types of business out there. Your business might be in the service industry providing services to other businesses, or in the manufacturing business, making parts and creating things for other businesses to use. Perhaps you are selling products to the general public, anything from new cars right down to custom board games?
No matter what your business does or is involved in, there will be a need for you to do some marketing in order to gain new customers or new clients that will keep your business going in the long run. This is why you need to get a professional content creation team in to work with you.
What Is Content Creation?
Content creation is an umbrella term that describes creative marketing assets such as videos, photography, copywriting, and even social media management. All businesses, no matter how big or how small, will need to invest in some kind of marketing to keep them going, and a professional content creation team will understand how to create the best content assets to show your business off to new customers and potential clients in the very best way.
There is a lot to consider when thinking about creating content for a business, especially how to stay compliant and within the law. If you are new to this and unsure exactly what this means, then Ziflow’s guide to marketing compliance is a great place to start learning. Staying within the law and creating content that shows your business off accurately and without misleading your audience, will help you to develop stronger ties with your audience and develop trust in your industry.
Is Content Creation and Marketing The Same Thing?
For business owners who have absolutely no idea of marketing or anything creative, it’s easy to get content creation and marketing confused as the same thing. In reality, the two are slightly different.
Most content creators will have some idea of marketing and digital marketing trends. This is because they will work very closely with professional marketers in order to create content that works for them, but it does not necessarily mean that they are the same job.
Marketers have a specific role in business to market the business or the product to the right target audience, and this can be quite a scientific task relying on heavy data knowledge, but a content creator will be the person who creates the content (that could be photography, videos, blogs, etc.) to support the marketing campaign.
A Good Investment For Small Businesses
Many content creators that you will hire as a freelancer for your business will actually have a knowledge of marketing and running campaigns, which means you may be able to hire a hybrid content creator and marketing freelancer.
If you happen to find a content creator who is also excellent at marketing or a marketing professional who is also excellent at creating content, then this could be incredibly good for small businesses, and it may save you a small fortune in the long run.
Being able to hire freelancers that can cover two very similar roles simultaneously, in this case, coming up with marketing campaigns and creating the content for those campaigns, is an asset to small businesses and will be a good financial investment for the future of your business.
Finding New Audiences
Content creators and marketers are excellent at being able to direct campaigns and campaign assets towards specific audiences, especially if your product is quite niche, but what happens when you want to reach a wider and new audience?
This is where a marketing team will be more beneficial than just a content creation team because a marketing team will have more of an idea of how to create marketing campaigns that reach a wider audience and new people for your product or service.
Your marketing team may suggest running a campaign on a new social network, such as TikTok, for example, and they will then call on content creators to make the content for the marketing campaign, for example, very short videos for TikTok.
This is just another example of how marketing professionals and content creation professionals work very closely together.
Focusing In On Your Brand
If there is one thing that small businesses are generally not as strong as they could be, it is staying consistent with branding when creating visual assets. Many small businesses will try to overcompensate for their lack of knowledge when it comes to graphic design and social media skills by creating garish graphics that do not say what their business is or do not look like something that comes from their business.
This is an area where a content creation team can really benefit a small business because they will understand how to stick to brand guidelines, or perhaps create them if there aren’t any, and how to promote your business in a way that is visually consistent so as to keep your audience on side.
Staying Up To Date and Staying Relevant
The content creation team will be able to make your brand stand out from other brands and will be able to promote your business in a way that shows off your unique selling point and puts you in front of your new audiences that your marketing department has found.
Working hand-in-hand with your marketing department, your content creation team will be able to build content that is up-to-date and relevant. Relevancy is critical when it comes to building content that converts, as is finding the right audience to market to.
There is no point in making fantastic content targeted towards an audience that is never going to be interested in your product, for example, skateboard decals for elderly pensioners, but your content creation team and your marketing team working together will understand these challenges and will be able to overcome these challenges by creating content and building campaigns that keep your business relevant in the eyes of your audience.
The key to most good campaigns, from a content creation perspective, is selling with subtlety, and this is something that a professional content creation team will be able to handle much better than you as a business owner trying to give it a go if it’s not your area of work.