Content creation is one of the most helpful tools when it comes to marketing. If you are looking to increase traffic to your webpage, content creation is the first thing you must consider. Not only does it build trust in your brand, but it also boosts brand awareness and helps your SEO practices.
By ROSA HEMMING
Content writing creates leads for new customers and establishes your expertise in your field. Here are five of the most important content creation hacks that help you convert readers to buyers.
Look for topics that are highly interesting
Your first goal is to find out what customers want. It’s a simple rule that brings more traffic to your website and therefore, helps you get higher conversion rates. Make a list of the most popular topics you could write on – use tools such as Google Analytics to analyze keywords and ensure that your content is valuable. On top of that, check out these next rules. They might be of great help to you.
— Your headline must be interesting. If your customers are bored with the topic, they won’t click on it.
— Your article introduction must be well-researched and captivating. Again, boring means failing.
— The body part of your essay should discuss all the points mentioned in the introduction.
— Your blog should have a specific style. Find yours before anyone else adopts it.
Don’t forget to conclude your article in a proper, stylish manner and have a call-to-action button that compels readers to click on it.
Scannable content is important
We live in a busy society, so not many people will have the time to read through your entire article. If your content is scannable, it means it’s easily readable. So, how do you accomplish that?
— Include many bullet points and underline or highlight what’s important.
— Use numbered lists, if necessary. They’re easily readable.
— Replace endless sentences with short, concise ones. Use as many active voice phrases as you can (less passive voice, to be more clear).
— Include images and/or video. Content creation works even better when paired with video content or infographics.
Research your field of expertise
How could you write on a topic without knowing anything about it? In the end, content creation is about researching your area of expertise in more depth and engaging with your audience in an original manner. Instead of writing based on assumptions on what your audience likes, write based on what you know they like.
The first step is understanding who your target audience is and what they want. That means, dividing your audience into segments based on demographics, preferences, or gender, and sending them personalized content to enjoy. Sending the same type of content to every customer in your list is not recommended, since preferences differ among customers.
Be aware of your competitors
Make sure you’re well-aware of your competitors. Some of them might already have a loyal customer base. You must make sure that your content is similar if not better than your competitors’. Here’s how you can simplify this process.
Run a Google search on your topic. See what pops up, analyze the content by clicking on each page. If your competition has already covered this topic, no problem. You can still attract new customers by including more information on the topic. Don’t copy-paste your competition’s content. Keep it original. After researching your competition well, use Google Trends to choose the best keywords for your article. Once that’s done, you can post your article.
Decide what type of content you pursue – and when
Last but not least, make sure you know what type of content you want to pursue. Otherwise, you’ll confuse your audience and might lose valuable customers. The most common types of content are informational, navigational, and transactional. The first one helps customers get more information about a subject, the second one includes someone researching a certain topic, and the third includes specific action that must be taken on the website. Pick your intent and run with it.