Want to increase your sales? Social media channels such as Facebook, LinkedIn, Twitter, and Instagram are the best platforms to showcase your product or services to boost sales and build brand awareness.
By PIYUSH JAIN
Through social media, you can target a relevant and vast audience with minimum effort. Generating high-quality leads is the top marketing goal of every business. Social media marketing is one of the easiest ways to do this. The best part is that you can drive more sales at a low cost if you have a good social media marketing plan and strategy. Almost every business has its social media pages, but not all of them succeed. You need to build an effective social media marketing strategy for your business and continue to grow your brand on social media. The more audience you attract through social media organically or through advertising, the more will be the ongoing sales. So in this article, we discuss some useful tips to increase your business sales through social media marketing:
1. Choose a platform where your audience is
The most important rule of social media marketing is to pick an ideal platform that your targeted audience uses. For this, you have to identify your targeted audience and try to find out where they are most active.
If you are targeting a B2B audience, it is best to choose Linkedin over any other platforms. On the other hand, if you target directly the consumer, then you need to focus more on platforms like Instagram, Facebook, Pinterest, youtube, and Twitter.
Once you choose the right social media platform, you will have a better chance to showcase your services or product to the target audience and your chances of driving sales increase dramatically.
2. Create and share valuable content
Content plays a crucial role in building your social media audience. Social media is a great platform to share valuable content with the audience. You need to create a proper content marketing strategy and then start sharing content through your company social media accounts to engage the audience and make them purchase. Ideally, you should provide informative content to your audience like how-to content, step-by-step guide, and use full tips to use your product or services that will entice them to buy your product or services.
For example, if you provide app development services, you should create and share content like How much it costs to develop a mobile app and How much time does it take to build a mobile app. By sharing this type of content, targeted audiences have reasons to try your services which can boost your business sales.
3. Encourage consumer to share reviews on social media
Before buying your product or services, consumers use to read several reviews on different platforms to make sure your product is trustworthy. These types of reviews help customers to make decisions about buying a product from a new brand in a market that they barely know. When they see positive reviews on the product from the consumer then they feel kind of honesty about the brand.
When it comes to social media, you need to encourage your consumer to share reviews through their social media and mention your brand name. This will help you to create a positive image of your brand in the market. Also encouraging your customer to share product photos with the review on social media will help in increasing business sales. You can also share these user-generated photos on your business social media pages.
4. Collaborate with social media influencers
Promoting your brand or services through a social media influencer is also one of the best social media marketing strategies to boost your business sales. First, you need to find influencers that will fit your product or services and also have a huge following on social media.
Influencers can promote your brand in different content formats depending on social media platforms. If an influencer is on Instagram or Facebook, then they will promote your product by posting a picture with it and mention your brand, add a story, or start a live video that describes your products. On YouTube, they can share a video of using your product and explaining the reasons why they love it. These will boost your social media presence, enhance brand engagement and increase business sales.
5. Invest in paid advertising
Every social media platform offers paid promotions for your product and services. In a highly competitive market, you cannot rely only on organic reach. Paid advertising is one of the most important features offered by social media that help to boost business leads in less time, especially for startups. Paid ads ensure higher visibility of your brand among more relevant and targeted audiences that will increase your ROI.
You can start paid advertising by creating AB testing on ad campaigns to ensure maximum efficiency. You can create ads in several formats and also include a call to action buttons according to your goals. Overall, paid to advertise helps you to reach targeted audiences, get a higher conversion rate, and achieve your business goals.
Social media marketing has evolved and it contains several sub channels of marketing. Based upon your business and customers, you should pick the right one and spend your time and money to get the conversions. Your main focus is to gain the trust of the customer through social media to generate more leads. Also make sure that your brand is highly visible to your targeted audience. Once you get this, you can easily achieve all your business goals.
- Piyush Jain is the founder and CEO of Simpalm, a mobile app development company in Chicago. Piyush founded Simpalm in 2009 and has grown it to be a leading mobile and web Development Company in the DMV area. With a Ph.D. from Johns Hopkins and a strong background in technology and entrepreneurship, he understands how to solve problems using technology. Under his leadership, Simpalm has delivered 300+ mobile apps and web solutions to clients in startups, enterprises and the federal sector.