No matter the industry, no matter the business model, every business can benefit from investing in digital marketing. There are many correct ways to invest in your business nowadays, but digital marketing is one of those overarching solutions that will help your entire organization grow and succeed online and offline. Don’t be fooled, digital marketing is not just for digital success, because it aims to generate leads and inspire conversions in both realms.
The truth is that there are many reasons why you should invest in digital marketing if you haven’t already, and even if you have, now’s the time to increase your efforts to achieve new heights of success. From improving your SEO to generating more qualified leads with email marketing, all the way to content creation and placing the right ads at the right time and place, there are many parts of digital marketing that can help you thrive in 2021. Here’s how you can do all of that and more.
Improve your online visibility
One of the primary reasons business owners start investing in digital marketing is to improve the visibility of their company online. Whether you’re running a small brick-and-mortar store or a digital agency, building a visible online brand is an important step towards lead generation and conversions. It’s not just about appealing to the customers, though, it’s about appealing to the search engines and making your business worthy of the first page on Google.
Google is an authority figure in the online world. People trust it and seek its advice for everything from the perfect place to get a Danish and a cup of coffee, to a reputable IT company and beyond. That’s why investing in digital marketing is so important, with an emphasis on advertising and SEO. Paid ads allow you to appear at the top spot for all relevant search results for instant visibility, and SEO is a long-term process that delivers results over time. Invest in both to elevate your standing in the online world.
Build a customer-centric website
Building a killer business website is so much more than having a beautiful design or making the pages load instantly. Sure, these are important perks that will impact UX and SEO, but to build the perfect website you have to give the customers what they want. Website design and optimization is an integral part of digital marketing, and it’s important for designers and developers to work hand in hand with your digital marketers.
Marketing specialists know exactly what your target demographic wants and needs, and they can influence the web design process in the best possible way. This is digital marketing at its finest, and it serves to guide the visitor on a rewarding journey through discovery, education, engagement, and ultimately conversion. Needless to say, if you want to thrive during the pandemic, you need to capitalize on the digital opportunities.
Become an authority in the local market
Local SEO has become one of the most powerful tools in any marketer’s arsenal nowadays, and for a number of reasons. Before anyone decides to buy something from you, reach out, or visit your physical location, you can bet that they will research your business online. This is how modern customers validate their decision to work with you, and it’s a global trend that dominates all competitive markets in the world.
In Australia, for example, business owners need to invest heavily in local SEO to stand out in their cities. A company operating in Brisbane and the Queensland region needs to invest in SEO services for Brisbane and the surrounding areas to appear in the local search results and ensure stellar visibility for the local customers. The same goes for any other city in the country, and it’s a practice that you should implement yourself if you want to start dominating in your local market.
Invest in remarketing to maximize sales
Of course, there are many other facets of digital marketing you should explore, and one of the best ways to attract more customers in Ecommerce in particular is through remarketing. Ecommerce is a vast and lucrative field full of opportunities you should take advantage of, but it’s also plagued with increasing cart abandonment.
People reach the checkout only to back out of a purchase at the last second, but digital marketing and remarketing specifically allows you to bring to customers back to your site. Remarketing automatically displays ads to these customers around the web to remind them that they left something in their shopping cart, and it also sends personalized emails to inspire them to come back and finish the purchase.
Use social media to build a loyal community
No matter the industry you’re in, building a loyal community online is one of the most powerful ways to build your business. This is why investing in social media marketing and management is so beneficial, because it allows you to engage with your audience in meaningful conversation and build social proof.
Social proof simply means that people know and trust your brand, but it’s something you build over time. Engaging with your audience, inspiring people to leave positive reviews, and using user-generated content to promote your brand online are all great ways to build social proof and a devoted community.
Digital marketing is a foundational pillar of success for any business nowadays. In 2021, be sure to invest in these digital marketing tactics to become an authority in the online world and drive customers to your business.
- Emma Worden is a digital marketer and blogger from Sydney. After getting a marketing degree, she started working with Australian startups on business and marketing development. Worden writes for many industry-related online publications and is an executive editor at Bizzmark Blog and a guest lecturer at Melbourne University. Interested in marketing, startups and the latest business trends? Follow her on Twitter.