Do you remember how hard it was to set up new, unique pages for your business in the 2000s? At those times, digitizing your brand was neither easy nor was it cheap. And even despite decent do-it-yourself website services, limited technology could not keep up with the growing need.
By MARIE BARNES
Luckily, as we’re rolling into a new decade, anyone can become a website builder overnight and for a fraction of the price of what it used to cost back then (if not for free).
These days, we have so many kinds of tools that it’s often quite overwhelming to make the right call. WordPress alone offers over 58,000 plugins to choose from. We also have advanced tools and services, such as conversion tools, design tools, SEO tools, and much more.
So, it wouldn’t be an exaggeration to say that we are awash with options today; hence it can also leave you feeling spoiled for choice.
With that being said, this article will present you with some of the eye-popping website builders and UX design statistics to date. By the end of the article, you’ll have a clear idea of how to fashion your platform for optimized results.
Without further ado, let’s get into it.
Know Your User – 10 Powerful Web And UX Stats
You’ve redesigned your site in 2018 and think, “I’m good for at least another two years”? You couldn’t be more wrong. Here are some staggering numbers you should know about in 2021:
- A staggering 70% of small business websites include zero call to action buttons. (Smallbiztrends)
A CTA is a central graphic element in online marketing that motivates and encourages visitors to take a specific action, like make a purchase, download, subscribe to the newsletter, etc. The button can direct a customer to order a service or product, get registered, or improve landing page conversion. Most importantly, a targeted action multiplies conversions, grows sales, and makes it easier to promote services.
The shocking fact that the lion’s share of businesses doesn’t even mull over this option is astounding and saddening.
- More than 50% of shoppers will actively share their bad online experiences with their friends. (Neil Patel)
You cannot underestimate the power of words. It turns out, people not only keep bad online experiences in mind, but they also spread the word. A mediocre site will make people turn their back on the company and will add to the negative business image. Therefore, you should prevent a dissatisfying user experience by perfecting your online platform with an end-user in mind.
- Finer UI can surge your conversion rate by 200%, and professional UX design can deliver conversion rates of up to 400% (Forrester)
If you’re struggling to boost your conversions, try enhancing your UI and UX design to a top-notch level. Investing in this is a safe bet because it keeps you ahead of the competition and gives customers the convenience they’re craving for. It also means better business since eye-popping UX boosts brand loyalty.
- Almost 90% of online shoppers won’t revisit a website after a disappointing user experience (Amazon Web Services)
The mentioned data suggests that the ripples of bad UX go well beyond your online reputation. When an online shopping platform lacks a user-oriented experience, customers tend to stay away from it as far as possible. Once you disappoint your consumers, there won’t be a second chance to regain trust given the variety of choices.
- You have more chances to survive a plane crash than click on a banner ad. (Business Insider)
Can you remember the last time you went online in the past 24 hours? And can you remember the last time you’ve clicked or at least seen a banner ad? That’s what we’re hinting at. Traditional display ads are last-week news already. Users are more likely to go to Mars or win a jackpot than see a banner ad. We’ve become so accustomed to intrusive advertising that we automatically shut our eyes to it.
However, banner ads are not that bad. If you can keep the user’s attention, there’s a high chance they’ll notice your ad. As such, it’s worth making sure the rest of your content enthralls the viewer.
- Consumers use an average of 2.23 devices – all at the same time. (Adobe)
The shift to constant connectivity has shaped online businesses. Today, we can safely talk about cross-device and digital behavior trends evident in the last few years. Today, we often employ up to three different devices to access the Internet, apps, and services during the day. What’s in it for UX and web – you’d ask? Well, it means that whatever type of interface you create, you need to make adaptivity a top priority.
- Pages with video are more likely to surface the front row of search engines than text content. (Search Engine Watch)
This data demonstrates that the easiest way to become a front-runner in search is to include and optimize your videos. It also means that videos can channel the message better than text and have a higher quality score. Also, it’s a widely-known fact that the power of visuals is key to engaging the audience.
Businesses that offer complex services can leverage this fact to get through to the customers. Instead of clouding their thoughts into words, they can back them up with visual ads to trigger emotions and improve conversion.
- 70% of online businesses fail due to insufficient usability. (Uxeria)
This stat can serve as a good reminder if you’re someone who’s kicking off your online journey. Launching an online business is an uphill struggle and without good UX, your efforts won’t come to fruition. If your interface lacks consistency and usability, you’re also doomed to fail. Therefore, it’s essential to define the objectives, needs, and context for users to reach your website.
Besides, you’re far more likely to stand out among competitors if your site is well optimized for users’ aims.
- More than 80% of adults say that a company’s mobile website should be as good as its desktop counterpart.(Sweor)
C’mon, it’s 2021. Today, almost everyone in the world has a smartphone. Users are on the move more than ever, thus making frequent use of their mobile devices. And it is far more likely that your potential customers are browsing your website on a mobile device. Therefore, it is essential to optimize your website for mobile viewing and put a responsive web design in place.
- More than 70% of mobile internet users have experienced slow page loading. (Neil Patel)
Is your mobile website stressing people out? You’d better check since turtle-like loading times beset more websites than you think. Companies tend to invest in an eye-pleasing design when designing their online presence, forgetting what it takes to load it on mobile. The longer a webpage takes to load, the lower its conversion rate will fall. You can avoid this avalanche by optimizing the load times.
The Final Word
In the modern competitive landscape, UX design and optimization can either make or break your online presence. If done properly, these things can provide positive references that keep users loyal to the product. We hope that these stats will point you in the right direction of a meaningful user experience.
Marie Barnes is a marketing manager at Adsy, a website that can help you to improve landing page conversion. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs.