When you create a website, you want to do everything you can to ensure that your visitors have trust in it. Otherwise, they are much more likely to want to leave as soon as possible, and they are extremely likely to not trust you enough to make a purchase or book a service. There are several different elements involved when it comes to instilling more trust in your website. We will be looking at a few of these in the following blog post.
Create a Respectable Domain Name
Some domain names command respect whereas others simply look spammy. As much as possible, you want to be in the former camp. Otherwise, people are not as likely to click on your website in the first place as they may be concerned about what they may find there. Ideally, your domain name should be a derivation of your business name. Alternatively, it should offer a clear indication of what you have to offer in the simplest possible terms without too many hyphens and other items of unnecessary punctuation.
Conduct a Security Review of Your Site
While your end users may not be able to see the effort that you have taken to conduct a security review of your site, they will be grateful for it. Within this review, you are going to need to answer all sorts of technical questions along the way such as what is cross site scripting? Ideally, you are going to have an expert in the field take care of it for you. This way, you are going to leave no stone unturned when it comes to keeping your end users protected.
Display Your Seals of Approval
While it may seem like any accreditations that you have gained are just background noise, they can actually make a big difference in terms of your overall reputation. They help to add an extra sense of officialdom to what you have created. As well as this, you should also show off any warranties and guarantees that can help to reassure the end users that your website and your business as a whole is entirely legitimate.
Be Wary of Too Much Ad Content
It’s true that adverts can be an excellent source of revenue for your business, but too many of them can be disruptive to the overall user experience. Too many banner and pop-up ads can be disruptive to browsing, and they can also make your site appear ‘spammy’.
Present Clear Contact Information
People are more likely to want to use your website if they are able to contact your business with any queries and questions. It certainly helps in adding an extra sense of legitimacy. Many modern websites are using a live chat function to help out with this.
By ticking off the above five points on your website, you will certainly have a big impact on the overall sense of trust that you create in your end-users. And that will translate to more sales.