Finnish mobile gaming firm Metacore said on Thursday it has raised 25 million euros from Supercell as it launches its new game Merge Mansion.
Metacore, previously known as Everywear Games, said it secured a €15 million investment and a €10 million credit line from Supercell to fuel the game’s global release.
“Most companies will start with the core loop or gameplay mechanic. Our approach is to lead with the metagame – the core elements and experiences of a game that make a player jump back in over and over again. This was a key factor in how we designed Merge Mansion, and will continue to define our approach to game development,” CEO and Co-Founder Mika Tammenkoski explains.
Early data suggests that their metagame-driven approach is working: Merge Mansion’s player loyalty levels have been extremely promising, with a 30-day retention rate of 24% among beta testers.
“These metrics are very impressive, the kind we see when we have a hit game on our hands,” Supercell’s Developer Relations Lead Jaakko Harlas says. “We’ve supported Metacore since the beginning, and see a resemblance to the early days of Supercell. Metacore’s teams have complete independence in their production, and Merge Mansion’s strong metrics are testament to the great potential of the development strategy that they have chosen. We’re very excited to see them launch their first game.”