A successful social media marketing strategy will help you in all the necessary steps that you need to take to remain relevant and dominate the market. Proper social media management will help you to attract followers and engage your fans in various ways. The main objective is to convert your audience into customers.
By Kimberly Clark
With the current social media developments, you need to adapt to various marketing strategies for optimal performance. With adequate practice and patience, you can grow your brand’s social media presence and engage with the right audience that can boost your business performance.
These seven tips will guide you on various ways to improve your social channels.
1. Post Timing and Frequency
Try to make posts at regular intervals and check for their visibility, clicks, favourites, and likes. You can collect metrics that identify the best engagement time. With the findings, you can determine the best timing and the posting frequency for your target audience.
So, what is the perfect day or time to post? This is a question that has had many people scratch their heads trying to figure out. Generally, it would be during weekdays. Sometimes, weekends and holidays can work well for your social media posts. However, that will depend on the audience you engage with and the channel you are using.
B2B would need to create eye-catching updates on social media when most people are at their workplaces. Your audience and viewers are more likely to check them for entertainment, marketing, and other purposes during their leisure time.
Hootsuite is a social media tool that is available to help you schedule and automate updates, offering you a freemium for three social networks. Besides, you can easily pre-schedule the posts while monitoring all of them from the dashboard.
2. Build Relationships, Not Just Followers
A solid social media strategy can foster a long-lasting and loyal relationship with your customers and prospects. Social media networks help you build your relationships by taking those available opportunities and personalising the experience for optimal performance.
Since people want to know the brand they are following, it is ideal for reaching people from outside social media to follow your channels. Relevance is essential in building relationships. You do not have to always post ads on social channels to acquire new followers or subscribers. With a link building agency, you can improve brand exposure and acquire more targeted traffic to subscribe to your channels.
3. Improve Engagement with Video and Image Content
Viral content on social media has always involved video and image content, whose pages improve conversion rates more than ordinary text-based content. With images or videos on your posts, many fans are more likely to retweet the content. Shared content increases social media visibility and audience.
You can use tools like Periscope, Windows Movie Maker, and Wistia to produce video content. With these useful tools, you can create video content for both native networks and real-time publication.
You can as well employ free tools to design professional images for your social media channels. Canva has been my first choice because of the features included in the free version. You can create charts, memes, quotes, presentations, and infographics.
4. Develop a Multi-Channel Approach
Your audience is more likely to follow you on various social media channels. You need to engage them on the various networks you are using. Your followers know that your brand exists on various channels, and they want to learn something new when they come across your posts. However, each social network is unique from the rest – including how people use them to consume information.
It is vital to always use a unique approach when creating content for various channels. What works for Twitter can (and will) fail you terribly if you try it on Instagram, for example. The use of images, hashtags, or snippets can boost your visibility on some networks. However, inadequately using the features, or misusing them can cause you more harm.
While you can use so many hashtags on social networks to expand your reach, sometimes you may end up being spammy and your content getting ranked low. For example, on Instagram, you would be better off using five or six hashtags than somebody using 30 of them.
Set a budget for buying sponsored posts on social platforms that go beyond your existing fan base and reach a wider audience. With ads, you can target a specific demographic group of your choice. The audience choice helps you to target consumers who are more interested in your business model. For example, it will be useless to sell maternity dresses to men aged 60 – unless they buy for their daughters.
5. Share Quality Blog Content
Social media users prefer to follow high-quality content that increases engagement and conversion rates. You should start by creating engaging blog posts on your site. Share them on your social media channels so that your audience has something to direct them to your site.
With the help of the research team, you can share-worthy content that will go viral, getting you more users in the form of shares, favourites, and likes. More content on your social media channels helps you to be more audience-focused. Let your followers know that you are out there to satisfy their hunger and thirst, and help them find the content that they are looking for on the social platform. You can also curate content from top brands and authority websites so solidify your brand persona.
6. Double Traffic Via Robust Social Strategy
You need to pay extra attention to research and develop new strategies to get you the desired results. Re-promote your content more than once, increasing your message’s chances to reach out to many social network users from different time zones.
You can double your social media traffic if you post more than once every one or two weeks. Avoid daily automation posts that are more likely to be repetitive to your followers. Instead, adopt a social media calendar. Post at different times for each social account you have for your brand. If you have to retweet, for example, count that as a post for the day. If you plan to reshare your content, skip one ordinary post for another day.
7. Actively Engage Your Audience
How you engage with your audience on social media speaks volumes about your brand. Social media is all about connection. Let your followers know that you care more about them. You can ask your audience to sign up or leave feedback at the end of your post. Keep the call to action messages concise.
You can also ask your followers to comment on your posts, share with their friends, or vote on your polls. The polls help you better understand your audience so that you can improve your content to stay relevant in the market. Sharing user-generated content and replying to comments assures your followers that you care about their concerns.
Social media networks have reshaped the marketing field. You connect with real people in real-time, which helps you to understand your market and create products that meet consumer needs. Social media engagement is vital for brand growth and conversions. However, since each network is unique, you need to learn the apt approaches to improve your online presence.