The pandemic has forced many countries to restrict business activities, which has and continues to cause significant stress and anxiety on business owners. Some companies have closed, while others have been left to cope with the distressing aftermath. They are dealing with unusual challenges, from disruptions in the supply chain to a drop in customer demand to changes in regulations to heightened unpredictability of the future.
By MIA ROBINSON
It’s now more important than ever for companies to reorganize their marketing strategies for a post-pandemic economy. The resulting strategies must be cost-effective, adaptable, and responsive to the changes and pressures of the future. Here are 4 post-pandemic marketing strategies with long-term benefits.
1. Streamline Your Online Channels for Unparalleled User Experience
Many businesses that relied exclusively on in-person services were affected the most during the early stages of the pandemic. Although these services were already accessible online to some extent, they weren’t utilized frequently. As the effects of the pandemic continue to reveal the weaknesses in our online marketing strategies, companies need to optimize their online outlets for an excellent user experience. They also need to train marketing teams to enlighten customers on the availability of remote services as well as choose the best tools and platforms for virtual communication.
If you’re in the restaurant industry, you should leverage online channels and tools to expand the reach of your business in periods when you can’t open up your shop. For instance, you can provide noncontact shopping and cashless delivery to your customers to enhance their level of convenience. Make sure your sales funnels are not only interactive but also tailored to customers’ unique needs. Also, ensure your apps work efficiently on mobile screens.
2. Adapt and Be Responsive to Shifting Consumer Demands
The pandemic has limited the buying power of many people, making marketing a daunting task. Many consumers may never manage to get back their former purchasing power in a post-pandemic economy. For this reason, the modern consumer is going to be more careful as far as spending their money and choosing who to give their business is involved. That also means they’re likely to be less interested in many of the marketing strategies in your arsenal. So it’s important to revise advertisements and other marketing materials to make sure they continue being effective in a post-COVID economy.
Reexamine your current marketing initiatives to ensure they’re a perfect fit for a more careful consumer. Offer value to your prospects by creating high quality, useful content in the form of eBooks, webinars, and how-to articles. If you’re running a fitness business, you must work on SEO for gyms to boost your ranking on Google’s search results. Be sure to create quality and valuable content using applicable fitness SEO keywords. Attract traffic to your site and convince them to visit your studio by publishing engaging, meaningful content that responds to their questions and positions you as the go-to industry leader on the topics covered. Most importantly, update your website regularly to stay on top of constantly changing Google’s algorithms.
3. Use Social Media to Connect and Engage with Your Target Audience
With more consumers spending a significant amount of their time online and many employees and companies doing their business online, you should use social media channels to connect and interact with customers. You can grow your reach and venture into new markets that were otherwise not available before the pandemic.
With so many people turning to YouTube for their daily dose of entertainment, you can partner with trustworthy YouTubers to promote your products. You can also strike partnership deals with influencers in your niches to get a word about your products directly in front of the eyes and hears of your target audiences.
“It is the first point of direct communication between your brand and its consumers.” say experts from Once Interactive on the importance of engaging with your target audience by using social media
4. Offer Special Deals and Offers
As normalcy slowly creeps in and businesses start to reopen, providing exclusive deals and offers may be a great way to attract more people to your store. You can notify customers about these offers through promotional emails or by advertising on social media platforms.
The cost per thousand impressions (CPM) on ads has gone down due to the pandemic. So consider investing in a great Facebook ads strategy, which can be an inexpensive way to attract more qualified leads and sales.
Surviving and thriving in a post-pandemic economy means that you need to reorganize your marketing strategy completely and develop innovative ways to attract more customers. Relook these 4 post-pandemic marketing strategies and put them into practice.