Creating a digital footprint for your business is not enough. As an entrepreneur, you have to endeavor to go above and beyond, specifically when designing your company’s website.
Within seconds of visiting your website, visitors should be able to tell what your business brand is all about, whether when visiting your blog, checking for product pricing, or checking out the about section of your business website.
The navigation through all these pages should be smooth and seamless. On the occasion that you spot that your site is not gathering as many website visitors as earlier anticipated, it may be time that you employ some design techniques to help you improve the visibility and appearance of your site.
Develop a Plan
It is not enough for one to acknowledge that their website requires a few tweaks to help boost user experience and functionality. You need to come up with a detailed plan showcasing which particular parts of your site need redesigning.
The first step towards creating an actionable plan would be to map out your visitors’ journey when they first visit your website and document the pages they visit until the moment they choose to become an active customer.
Having a comprehensive understanding of a customer’s journey will help you come up with a well-designed website that is driven towards nurturing leads through your developed sales funnel.
If you are a bit confused about how to go about planning your site’s design effectively, you can opt to collaborate with certified web design agencies such as Bluelinemedia.co.uk, since web agencies have the expertise and experience to help you come up with a plan that is suitable for your business’s needs.
Lessen Friction and Eradicate Distractions
You need to get rid of elements within your website that are going to take away the attention of your visitor from your brand’s message.
For instance, if your website contains long-form content that is difficult to read or generic stock images, then you can bet you won’t captivate your site visitors.
Since the majority of site visitors have an attention span of approximately 5 seconds, your main goal should be to communicate your business’s message from the jump.
You need to make certain that no aspect of your website is going to detract the attention of your potential customers.
Build on Social Proof
The majority of customers will rarely purchase a product or service from a business without seeking out social proof via reviews from customers who have previously interacted with the business’s products.
It is by reading customer reviews that potential customer leads can determine whether or not the products and services that your business offers are going to satisfy their needs.
When it comes to formatting your testimonials, if you can do video testimonials, the better conversion rate you will enjoy.
Studies have shown that whenever users come across testimonials from real people, there’s a 58% chance that they will likely purchase your products and services.