Quality photography is essential for any fashion brand or retailer. It’s how clothes are presented to consumers via print media, online, and even TV. It might seem like an easy job, but a lot of skill and talent is required to make it as a successful fashion photographer, and it can be a tough job to get into. If you’re interested in this as a career, or you’re a budding designer who wants to learn how to best present their clothes, here are 4 tips you need to know for the best results.
1. Editing Skills
It’s no secret that there is a lot of editing when it comes to fashion photography. The aim is to make the clothes look incredible, but it’s also important not to change so much that they end up looking completely different. Knowing how to use the right lenses, lighting, and so on will help you achieve the right look, but you will also need to understand how to use editing software. To someone who has never used these kinds of programs before it can be a bit daunting, but practice makes perfect, so you must spend time honing these editing skills and becoming familiar with the right tools for the job.
2. The Right Equipment
The better the camera, the better the quality of the pictures. This doesn’t necessarily mean you have to purchase the most expensive camera on the market, but make sure you do your research and find the right one for you. As mentioned above, you will also need to invest in different lenses, as they can change the way a photo is taken, as well as quality lighting to flatter the clothes and models. For shoots that aren’t using models, consider buying or looking into mannequin hire. This will help to make the clothes appear fuller and customers can get a better idea of how they will look on a body. You can always edit the mannequin out later if you don’t want it showing in the final photograph.
3. Studio Space
If you can afford to rent a professional studio space then do so. If not, turn a room or area in your home into a studio instead. You will need somewhere that has good natural light and is spacious enough to fit all the necessary equipment. A converted attic or basement with windows could be good for this, or another large room in the house that isn’t in use. If you’re going to offer clients prints, think about whether you can make room for a dark room or find an artist’s studio nearby you can borrow/lease with this feature.
4. Build a Portfolio
Every photographer needs a brilliant portfolio to showcase their talent and if you want to be taken seriously you will need to start building yours. You can create an online portfolio using website builders like Wix or on blog sites. The more professional you can make your online portfolio look the better, and make sure it includes your contact details and links to your professional social media accounts too.
Fashion photography can be a fun and exciting career path – make sure you get noticed by following these basic tips to become an expert photographer.