Useful Tips To Build Your Social Media Marketing Strategy

By Guest Author | marketing strategy | July 18, 2020

Social media is an incredible tool that has allowed billions of people all over the world to connect with others and stay updated on the world. It lets you keep up with your favourite athletes or celebrities, as well as make friends all over the world. It allows you to communicate with other like-minded individuals on nearly every topic under the sun.

By WENDY DESSLER

In addition to being great for users to get their news and entertain themselves, it can also be great for businesses. Social media marketing can be great for promoting an array of different products and services and can grow companies and brands quickly.

However, building out your social media marketing strategy can be intimidating at times. Thankfully, having to create your social media content strategy doesn’t have to be a nightmare. With that in mind, this article is going to go over a few tips to build a great social media marketing strategy for 2020.

Know Who You’re Trying to Reach

The most important part of any social media marketing strategy is to know your target market. They are the individuals that you feel want or need your product the most and are most likely to convert into customers. When researching your target market, be sure to look at things like their age, their education, their gender, their hobbies and interests and several other things. 

Being aware of your target can make it much easier to create content that they will enjoy or find value in. If you simply make assumptions on your target without doing research of any kind, your success (if any) is likely to be limited. You have a ton of data out there at your disposal, so you might as well use it.

Be Aware of the Benefits and Drawbacks of Different Platforms

Next, you need to think about the social media platforms themselves. While your marketing strategy can include different platforms, you need to break down the benefits and drawbacks of different platforms. Some content will surely perform better on certain platforms than others. You need to keep this in mind when creating content for specific platforms.

For example, YouTube and TikTok are likely best for videos, Instagram for pictures and Facebook or Twitter are often the best for text. Also, be sure to take advantage of the certain features included on different platforms, such as Instagram Stories.

Once you know about the benefits and drawbacks of a platform, you can create customized and engaging content for said platform. If you create one piece of content and spread it across all of your different platforms and channels, it won’t be as effective.

Don’t Forget to Analyze Results

While you might think the work is done once your strategy or campaign has run its course, that’s not the case. You need to look back and analyze how the strategy worked. Marketers should look at what worked, what could be improved and other ways that the content could be optimized.

You should know the right metrics to track and analyze, as they can help you judge the success of your strategy. This could be reach, the amount of likes a post gets, how many customers the content created, social interactions or several other metrics that can be important to the overall growth of a business.

Fine-tuning your strategy over time is one of the best ways to improve both your marketing and your ROI. Also, social media is always evolving, so treating your strategy as dynamic instead of static is generally the way to go.

In conclusion, we hope this blog post has been helpful in building your social media marketing strategy for 2020.

  • Pictures through Pixabay