If you’re wondering “why a print magazine in 2015” it’s about priorities. Some great institutions are doing long-form journalism on the web, but the last thing you need is another media company gunning for your Facebook feed or throwing social share buttons in your face before and after every article. Writing for the web means selling you, the user, as a product while we’d rather sell an amazing product to you. Don’t share our articles, let your friends and colleagues borrow the magazine. They’ll like you for it. And also the nature will like it – we will plant a tree for each tree needed to produce the magazine. It’s back to basics. It’s CoFounder.